Redbus CPD is at the vanguard of e-learning with the October launch of the first dedicated channel for continuing professional development. The internet channel - keep-up-to-date.tv - will delliver vibrant full-screen, interactive programmes on demand direct to the professionals personal computer for the first time.
Commenting on the launch, Ben Andradi, COO of BTopenworld stated "We at BTopenworld feel that Redbus CPD have an excellent application with massive potential. It is a perfect example of what broaband is all about, as well as having social and professional implications and possibilities". Whilst
Steve Harvey, Director of People, Profit and Loyalty at Microsoft added "You have some fantastic technology available".
keep-up-to-date.tv combines the full- screen experience of television-on-demand with the interactivity and data collection of the internet to provide television quality continuing professional development (CPD) programmes for the personal computer. This full-screen experience is in direct and palpable contrast with current forms of CPD material available from internet portals, where the content is predominently text-based or where video is used, it features clunky talking heads in postage stamp-sized boxes.
At the core of keep-up-to-date.tv is an extensive library of full-screen, full-motion drama and documentary style programmes which are punctuated throughout with engaging interactions to test the particpants' understanding as they work through the programme and the answers to which are logged in keep-up-to-date.tv's databae. Forget opening windows or drop down boxes, the company's ground breaking software development has made possible seamless links between video streams and internet animations to create truly interactive programmes for the first time.
The programmes can be streamed on demand from a highly sophisticated broadband website, however the company has developed the system so that it can run independently of a broadband connection if necessary. With as little as a standard 56k modem and a CD-ROm drive, users can particpiate in the full-screen programmes while they are on-line, and gain the full benefit of keep-up-to-date's unique interactive functionality.
The convenience of the programme delivery will be paramount to the success of the service saving subscribers the inconvenience, downtime and costs of travelling to lectures, courses and conferences. Instead the professional will be able to work in their own time, at their own pace, at a location to suit them, on their own personal computer and still be able to verify particpation.
Each profession has its own dedicated strand on keep-up-to-date.tv. The strand will feature seven services from which professionals can select a range of specially created programmes to make up their allocation of verifiable CPD hours. All of the professional CPD programmes are produced in partnership with leading academic institutions, giving participants direct access to a skills base currently only available to those close to a centre of training excellence.
The drama and documentary style programmes are interlaced with engaging interactions offering the professional immediate and tailored feedback as they work through the programme. Their responses are logged and automatically recorded in a personal development record on the site. Because evidence of continuing professional development is an integral part of the revalidation process, keep-up-to-date.tv provides both the professional and their governing body with the necessary evidence.
The library of programmes is produced by a production team headed by Adam Gee, who has won over 40 international awards including a BAFTA. As a result of the expertise the company has built up in broadband production and delivery, Redbus CPD has been co-opted as a member of the Governement's UK Online Broadband Stakeholder Group. Indeed, Adam Gee, has been appointed Chairman of the Content and Demand Generation Task Group, which is exploring broadband content's role in adding value.
The company has some highly influential backers including Redbus, BTopenworld and Microsoft and has signed partnership agreements with The Royal College of General Practitioners, The College of Optometrists, The Eastman Dental Institute (UK and US) and goes live with a dental strand on 18 October 2001.
www.keep-up-to-date.tv goes live on 18 October.
For more information, please call 020 8346 5511 and ask for a free CD-ROM about keep-up-to-date.tv.
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