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MATERNA introduces first picture and ring tone slot machine to the UK

High Wycombe, August 18th 2001 – Mobile solutions provider MATERNA Communications today announced the launch of the pictures and ring tones slot machine (PRS) in the UK. The slot machine allows mobile users to add a personal touch to their ‘phone with pictures and ring tones sent directly from the machine to their handset. The PRS has a freestanding, stylish design and can be installed in public environments such as retail stores and shopping centers – standalone, at point of sale and even in a shop window. This type of delivery opens up revenue making opportunities for retailers to provide mobile phone content in the types of places where key target mobile users such as teenagers are already in buying mode.

Contemporary style for contemporary living

The PRS has a minimalist contemporary design, just six centimeters deep, in high-grade steel and glass. The whole look and feel can be branded to fit with the location and can also be used by companies as an advertising platform. For example, a PRS located in a sports shop or football club can display location specific content such as football emblems and football related ring tones. To fit with modern consumer wants content is always fresh as it can be constantly updated over the web.

Cost-effective and easy to use

Average pricing is likely to be between £0.60 to £1.50. To purchase a ring tone or picture, the customer follows the instructions displayed on the LCD touch screen and then inserts the payment using coins. The tone or picture is then transmitted immediately via SMS to the customer’s handset. Logos and pictures can also be sent to a friend or relative as an instant gift, and of course, unlike a traditional vending machine, the supply never runs out or goes out of date.

Whatever next?

In the near future mobile ‘phone users and PDA owners will be able to download MP-3 songs and tickets for concerts and sporting events from the machines using Bluetooth technology.

With the growing public acceptance for mobile payments, the days of cash payment at vending machines could soon be over. The PRS has been designed with this in mind, and it can be easily retrofitted to deliver this function.

In addition, MATERNA already has a solution that turns a mobile ‘phone into an electronic purse and the purchase goes directly onto the mobile ‘phone bill.

Michael Ohajuru, Sales and Marketing Director at MATERNA comments: “The pictures and ring tones slot machine is a real opportunity for providing the youth market with more choice on how and when they buy their mobile ‘phone content. We are constantly looking at ways to provide more freedom for mobile phone users to have what they want, how they want it“



Further information:

Rose Ross
Tel: +44 (0)20 8255 5225

Michael Ohajuru
Sales and Marketing Director
MATERNA Communications plc
Tel: +44 (0)1494 470 470

About MATERNA Information & Communications

The MATERNA group is a leading software distributor specialising in information and communications technology. The company currently employs over 1,250 members of staff worldwide and achieved a turnover in 2000 of 178 million Euro (DM 349 million). In addition to its headquarters in Dortmund, the company has branch offices throughout the whole of Germany as well as in France, Austria, Belgium, the Netherlands, United Kingdom, the Czech Republic and Hong Kong. MATERNA’s Business Unit Information creates e-business solutions for electronic trading on the Internet. The Internet strategy "e3-solutions“ comprises services in the fields of e-business, e-customer relationship management and e-management. The Business Unit Communications offers products and solutions in the areas of mobile solutions and unified messaging. These primarily include mobile value added services based on WAP and SMS, which are marketed under the brand name Anny Way.

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