Citrix Expands EMEA Marketing Team Wednesday 19 September 2001 PDF Print 18 September 2001 - Citrix Systems, Inc. (Nasdaq:CTXS), a global leader in application server software and services, today announced expansion of its marketing organisation in the Europe/Middle East/Africa (EMEA) region. The move reflects the strong growth of the EMEA marketplace and its growing importance to Citrix's global strategy. Jane Rimmer, formerly Citrix marketing director for Northern Europe, has been named to a new position in which she will oversee pan-regional marketing efforts. As senior director, marketing for EMEA, Rimmer will report to Stefan Sjöström, senior vice president EMEA. She will concentrate her efforts on planning and executing region-wide marketing initiatives to raise awareness of Citrix and its solutions. "As Citrix customers and partners become more globally focused, we must ensure our marketing provides optimal scale, reach and consistency within and across the major geographies," said Sjöström. "Jane's great success in marketing Citrix and our solutions within Northern Europe makes her the ideal person to direct EMEA-wide marketing. Her energy and experience will enable Citrix to move to the next level in our regional efforts." Rimmer, who joined Citrix in 1997, was named marketing director for Northern Europe in 1999. Previously, she served as European marketing manager at Hayes Microcomputer Products, Inc. She also spent seven years at Sun Microsystems in a variety of marketing roles, culminating with her promotion to European marketing communications manager for Sun's software division. About Citrix Citrix Systems, Inc. is a global leader in application serving and portal software and services that provide personalised access to any application or information source - whether Windows®, UNIX® or Web-based - through any device, over any connection. Companies worldwide use Citrix technologies to integrate applications, content and business processes into a pervasive digital environment - a virtual workplace - offering seamless connectivity and a consistent user experience across the Internet, intranets, extranets, WANs, LANs and wireless networks. Citrix solutions drive cost efficiency, productivity and enhanced e-business opportunities by enabling companies to leverage existing IT resources and extend personalised information access to employees, partners, customers and suppliers. Citrix products offer rapid, cost-effective deployment and include MetaFrame® application serving software, NFuse(tm) application portal software, XPS(tm) portal software, application management products, and Citrix Independent Computing Architecture (ICA®), a core application serving technology. The company markets its application serving products through a well-established reseller channel and sells its portal software products directly to customers to provide the level of customisation they need. Citrix is traded on the Nasdaq Stock MarketSM under the symbol CTXS, and is part of the Standard and Poor's 500 Index. Citrix is headquartered in Fort Lauderdale, Florida. For more information, please visit the Citrix Web site at http://www.citrix.com For Citrix Investors This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Investors are cautioned that statements in this press release which are not strictly historical statements, including, without limitation, statements regarding current or future financial performance, management's plans and objectives for future operations, product plans and performance, management's assessment of market factors, as well as statements regarding the strategy and plans of the company and its strategic partners, constitute forward-looking statements. Such forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the forward-looking statements, including, without limitation, risks associated with the following: the success of the company's MetaFrame and portal software product line and the acceptance of the company's ICA protocol; the company's ability to develop and commercialise new products and services; the company's success in expanding into new geographic markets; the company's ability to expand its core business in large enterprise accounts; the company's ability to succeed in the transition to an electronic licensing model; the size, timing and recognition of revenue from significant orders; increased competition, including potential competition from Microsoft and other companies; the results of the company's iBusiness and other new licensing programmes; the rate of growth of the ASP market, and the company's ability to continue to develop and market products to meet the requirements of this market; the proportion of revenues derived from distributors, OEMs and other channels; changes in the company's pricing policies or those of its competitors, including Microsoft; the costs of developing, acquiring, or integrating new technologies or enhancement to existing products; the risks associated with third party licensing arrangements; the company's ability to successfully integrate and manage merged or acquired companies, including Sequoia Software Corporation; the company's ability to maintain or further develop Sequoia's customer and employee relationships following such merger or acquisition; the company's reliance upon its strategic relationships with Microsoft and other strategic partners; management of growth; the possibility of undetected software errors; dependence on proprietary technology; as well as risks of downturns in economic conditions generally, and in the software industry specifically, and other risks detailed in the company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. -ends- Citrix®, ICA®, MetaFrame®, XPS(tm) and NFuseÔ are registered trademarks or trademarks of Citrix Systems, Inc. in the U.S. and other countries. All other trademarks and registered trademarks are property of their respective owners. Jenny Holt AxiCom UK Direct: +44 (0)20 8600 4651 Mob: +44 (0)7730 438 762 Email: email@example.com Web: http://www.axicom.com This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.