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Also in August’s report:

- becomes the most active advertiser, reaching 5.5 million home Internet users

- experiences more than 1 million visitors last month

The growth of secure connections on e-commerce web sites has continued throughout the summer months, according to the latest figures from Internet monitoring company NetValue. A secure connection is an indication that confidential information is being exchanged, for example, visitors are entering and transmitting their credit card details to a company online. The number of home Internet users making a secure connection to e-commerce sites increased by over half a million since May, from 4,414 million unique users in May to 4,962 million in August.

Just under half of UK visitors to an e-commerce site (47.5 per cent) made a secure connection in August. This compares with 41.8 per cent by French visitors, 33.5 per cent by Spanish visitors and 28.7 per cent by German visitors. continues phenomenal success

The number of visitors to the reunion site has doubled since last month, from 542,000 unique visitors in July to 1,115,000 unique visitors in August. It was the 29th most visited web site in August, with visitors spending an average of 40.7 minutes on the site during the month.

Top advertisers, August 2001 has overtaken to be the most active advertiser in August, reaching 5.5 million home Internet users.

For a full copy of the release, with charts, please email:



A set of pages grouped under the same name.


Length of time (in minutes or hours) spent by an Internet user on pages from a domain or property.

Internet user

A NetValue Internet user is an individual who has connected to the Internet at least once during the reference period.


A coherent group of pages and domains 51% or more owned by the same company


Reach is the percentage of unique visitors who visited a particular site at least once in the month.

Secure connections

Secure connections are used to ensure the confidentiality of information exchanged, in particular :

- when entering and transmitting credit card information

- when accessing online bank accounts

- when trading online

About NetValue

NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.

NetValue’s technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients’ specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging etc.

Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Italy, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, Freeserve, BBC, Tesco, NatWest, Mastercard, Procter & Gamble, Deutsche Bank and Morgan Stanley Dean Witter.

NetValue can be reached at:

Press contacts

Jannie Cahill, Marketing Manager
Tel: 020 7479 5761

Joshua Van Raalte, Le Fevre Communications
Tel: 01865 202666

This press release was distributed by ResponseSource Press Release Wire on behalf of NetValue in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit