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Fractal:Edge cuts journey times to business-critical information with Fractal Maps

An intuitive, labour-saving alternative to “tired and trusted” navigation tools promises to boost productivity and hone competitive edge of information-intensive industries

25 SEPTEMBER 2001, – Fractal:Edge, a company offering a radical alternative to traditional ways of visualising and navigating information, makes its debut this week with a suite of software products for creating and distributing “Fractal Maps”.

Fractal Maps are based on the mathematical concept of the fractal, identical repeating patterns. They solve the problem of how to display large bodies of information on day-to-day devices such as PCs, making the entire information structure visible on a single screen with a minimum of clicks. Business rules or embedded logic can highlight mission-critical information at a glance, to illustrate changing stock prices for example.

Roger Willcocks, chief executive Fractal:Edge, said: “In today’s information economy, Fractal Maps are a breakthrough in data visualisation: they dramatically improve the speed and accuracy of accessing large information sources in a clear, manageable fashion. They reduce the quest for a piece of information from a point-and-click odyssey to just one or two mouse clicks.”

Fractal Maps can be applied to data feeds, information products, media archives, inventory listings, directories, intranets, extranets, web sites or any large database or content repository without reprogramming the underlying information source.

Willcocks said: “This is more than just a matter of applying a touch of make-up to what the user sees. Fractal Maps cut the journey times for human beings to information, whether they are travelling on business or for pleasure. Conventional tired and trusted directory structures amount to incalculable lost productivity and frustration.”

According to information management specialist Autonomy, the cost to industry of scouring information sources amounts to £17 billion a year in lost productivity.

Gervase Clifton-Bligh, Fractal:Edge founder and head of technology, said: “Fractal Maps meet the need to provide simple ways to view information. “User interfaces have improved little in the past 15 years, whereas all other technologies have been accelerating in line with Moore’s Law. We are not selling a concept but a practical solution to a very widespread problem, If information is your product or your biggest asset, then the way you manage it is what gives your business its competitive edge.”

Fractal:Edge offers a range of products that includes development tools for building Fractal interfaces to existing applications and information sources; application-specific tools, the first example of which is a financial Market Map, an analytic tool that uses Fractal Maps to navigate security markets; and embedded applications, such as Fractal PC, a powerful alternative to Windows Explorer for navigating file systems.

Fractal Maps are fully programmable and can be developed for any information device including PCs, PDAs, digital TV, 3G mobile devices and kiosks. Data adapters are used to tap proprietary information sources – a non-invasive approach that saves on costly redevelopment of existing business-critical systems.

Screen shots and other illustrations are available on request

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Rebecca Gunn

This press release was distributed by ResponseSource Press Release Wire on behalf of Patterson Media Services (formerley ByLine Group) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit