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Affinity Internet Holdings plc, (Affinity), today announces a significant
new business deal with the interactive arm of leading high street retailer
WHSmith for the relaunch of its ISP service.



Affinity and WHSmith.co.uk are working together to develop a range of
Internet access packages that are best value for WHSmith.co.uk customers and
will compete with other leading providers such as Tiscali, Freeserve and
AOL. Details of the new service will be announced in mid - October.


Kate Kennedy Managing Director of WHSmith.co.uk, said: "This partnership is
part of WHSmith.co.uk's ongoing commitment to provide best value services
for our customers. As part of our overall 'bricks and clicks' strategy our
ISP service also supports our core offer, giving us an innovative edge
against retail-only competitors such as Amazon."


Wayne Lochner, group CEO of Affinity, commented: "We are delighted
WHSmith.co.uk share our belief in the power of taking bricks and mortar
brands online and offering value added services to customers. Securing a
deal with such a well-known high street brand strengthens our belief that
ISP services are the perfect channel for any organisation to directly
communicate with their customers in an online capacity."


Lochner added, "Affinity's high quality technology platforms, new management
team and greatly improved sales focus have all contributed to our success in
this competitive bid situation."



~Ends~



All press enquiries:


Midnight Communications
Zoë Harley / Antony Mayfield
Tel: 01273 666200
Email: Affinity@midnight.co.uk


For WHSmith.co.uk Contact:


GBC Consumer Technology:

Julia Gibbons 020 8322 1922 - Email: juliag@gbc.co.uk

Matt Rowntree 020 8322 1922 - Email: mattr@gbc.co.uk

Sarah Mines 020 8322 1922 - Email: sarahm@gbc.co.uk



NOTES TO EDITORS


About Affinity Internet Holdings plc


Affinity is a provider of white-label, Internet, telecoms and commerce
services to major brands, including Tiny Computers, Powergen, the Royal Bank
of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in
Europe, Africa and the Asia-Pacific region and is listed on the London Stock
Exchange.

It comprises three main business divisions:

Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) and has launched over 150 branded ISPs in the UK alone. It
offers a full range of SME and ISP packages through its client brands
including metered and un-metered, narrowband and broadband (ADSL).

Affinity Telecom offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.

Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)
services.


Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, Vodafone UK, Applied Psychology
Research (APR) and Synigence.

http://www.affinity.uk.com


For press ready photography please visit our image archive:

www.prshots.com


About WHSmith.co.uk


WHSmith.co.uk is the interactive arm of multi-channel retailer WHSmith. The
site offers 2.1 million products, including 1.5 million books.
WHSmith.co.uk offers the widest range of books, music, films and educational
content via the Internet, and Interactive TV.


In the Henley Centre Report (5 June 2000), WHSmith.co.uk was rated the 4th
most trusted website in the UK, and voted 'Website of the Year' at the
E-tail 2000 Conference and in June this year WHSmith.co.uk was ranked 5th
in the MMXI top 10 online retailers (by unique visitors).

Please visit http://www.whsmith.co.uk/press for current and past WH Smith press
information.



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