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SNT Group – one of Europe’s leading outsourced contact centre providers – has chosen e-CRM from Point Information Systems as a key element of its growth and e-business strategy.

In a contract revealed today, Point replaces an earlier CRM system after a searching evaluation by SNT of more than 20 vendors’ products. The Point solution is integrated with in-house bespoke systems, with multiple Aspect Portal switch platforms and Oracle databases, and with SNT clients’ own applications.

Already a dominant contact centre provider for telcos, cable operators, banks, insurers and other organisations, Netherlands-based SNT will use Point’s technology to aid its European expansion plans and to support the emerging e-commerce activities of its clients. With Point’s e-CRM solution SNT can deliver effective services to clients and react quickly to their needs in a highly competitive and demanding environment.

Point’s integration strengths together with its flexible, open architecture were key factors in SNT’s choice according to Leon van Andrichem, the company’s European ICT Director. “As well as a solution to our needs today we wanted an e-CRM system that could grow with us into new business areas, new territories and new forms of customer contact. Point has a solid reputation in the markets we already serve and, as one of Europe’s leading e-CRM vendors, is best placed to track our longer-term aspirations.

“In particular we were looking for a solution that was fully Web/Internet enabled and truly international out of the box. These will be crucial factors as we move our clients from transaction-based business to much broader, higher value relationships with their customers.”

Welcoming the SNT-deal, Point’s chief executive officer Dieter Schneider said it underlined a growing trend. “More companies are electing to outsource their customer relationship management and they are turning to multinational specialists like SNT for an answer. Point’s technology is designed from the ground up for just this kind of challenging environment, making it an ideal fit for this new generation of service provider.”

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For more information:

Beverley Mayle, Point
Phone: 01753 748037
Email: beverley@pointinfo.com
Web: http://www.pointinfo.com


About SNT

SNT implements CRM projects for its clients in its customer contact centres by making telephone, e-mail and co-browsing available to its customers. By using data-mining techniques, management information can be distilled from the customer contacts and used by clients to enrich their marketing strategy, as well as to build up sustainable relations with customers. With 15.000 employees in 56 locations in the Netherlands, Germany, Belgium, Denmark, Sweden, Norway, Finland and France, SNT annually provides services to millions of consumers.


About Point

Founded in 1989, Point Information Systems is a leading global provider of e-CRM solutions. Point's advanced product suite, e-point, uniquely enables companies and their partners to interact with their customers and prospects across any stage of the customer lifecycle and over any assisted or unassisted channel via any interaction media. e-point's key ability is to support multiple clients and multiple client processes which is central to an
outsourcers ability to deliver and manage their services. Point’s broad marketing and sales functionality includes customer acquisition, retention and up/cross selling. It also helps companies get their products to market faster.

Deployed in 19 languages in 35 countries, Point's products are used by mid-to-large sized organisations and multinational companies, including Allianz Group, Brann, BUPA, Commonwealth Bank of Australia, Dah Sing Bank, Deutsche Bank, Liberty Mutual, Maybank, MetLife, Newton Fund Managers, Overseas Union Bank, Verizon Communications, Virgin Mobile, and many others worldwide. Point has offices in the USA, Europe and the Asia Pacific Region.


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