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London, October 1, 2001 Technology For Marketing (TFM) 2001, the event where technology and marketing unite, took the silver award for Best New Exhibition at the prestigious Marketing Event Awards held at the Royal Lancaster Hotel on Friday 28th September.

TFM beat 4 other finalist to win the silver award for Best New Exhibition Award where an independent panel of judges evaluated the event for new ideas, new design concepts, skills in marketing the launch and the event visitor/exhibitor/financial achievements before presenting TFM with the silver award for this category.

Technology For Marketing 2001 was a launch show uniquely positioned to fill the gap within the current exhibition landscape by offering end-users all the marketing-related, customer-centric technology solutions under one roof. The show addressed an audience who needed to be informed of the business benefits of using current and new technologies, in a jargon free environment, to further enhance their marketing mix.

“It was a great achievement being nominated as a finalist but to win the silver award in the first year of the event is a monumental achievement,” commented Zahoor Amhed, Group Marketing Manager for Technology For Marketing 2001. “The event was aimed at a unique market and we delivered a unique marketing campaign. I am delighted to say that all the hard work, commitment and dedication of the event team has been worthwhile.”

TFM 2001 smashed all targets set out in the marketing campaign and attracted 3,407 attendees and 92 exhibitors to the two-day event held at Olympia 2, London. The event attracted a number of visitors from across a number of sectors and disciplines including, marketing, sales, customer service, call centre, new business development, commercial/corporate, IT and telecom management.

Mark Snell, Portfolio Director for Technology For Marketing added, “It is such an honour for the TFM team to receive such a highly regarded award for all the hard work and effort they put in during the 6 month before the launch. This award gives us an even bigger target to aim for in 2002 and develop an even stronger marketing plan aimed at both exhibitors and visitors. I am confident that TFM will again be finalists in next year’s awards and hopefully receiving another award.”
Call Centre Expo 2000, also organised by CMP Europe, won the gold awards for Best Exhibition Marketing Campaign and Best Business Exhibition.


Notes to Editor

(1) For more information on Technology For Marketing 2002 or to pre-register for free entry to Technology For Marketing 2002, please visit: www.t-f-m.co.uk or call 020 8987 7606.

(2) TFM 2002 is the event where marketers, line of business management and technical professionals can get to grips with all the current and future technologies that affect them and the marketing function, in a jargon-free, non-technical environment.


About CMP Europe Ltd

CMP Europe Ltd. has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; Networks Telecom Europe, GIS, Call Centre Expo UK, Technology For Marketing events and PR Audit.

CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP’s strong industry focus and, as part of CMP Media LLC, a unique global and regional reach. Further information about CMP Europe can be found at http://www.cmp-europe.com

CMP Media LLC (http://www.cmp.com) is part of United Business Media. Further information can be found at http://www.unitedbusinessmedia.com


Press Contacts

CMP Europe Limited:

Toni Cullen, Senior PR Manager, Tel: 020 8987 7617, tcullen@cmp-europe.com

Jason Lee, PR Executive, Tel: 020 8987 7635, jslee@cmp-europe.com







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