"This Christmas' must have toy will be anything with Harry Potter on it. On the back of the motion picture release in November, the Harry Potter phemomemnon has fuelled a merchandising programme on an unprecedented scale. Not since a quartet of pizza loving kung-fu turtles has the licensing sector been dominated by one single property. Current estimates put the value of the licensing activity surrounding the young wizard at new levels. Providing the film isn't a complete turkey - and pre-reviews bode well - this figure can only increase. "
This is the view of Francesca Ash, Publisher and founder of A4 Publications - the leading publisher of licensing and merchandising news and opinion. Ash, having spent 20 years commenting on the growth of the worldwide industry, is weill placed to offer insight into how licensed properties and product become as successful as J K Rowling's young necromancer.
If you would be interested in meeting/speaking with Francesca Ash to discuss the Harry Potter licensing phenomenon and/or to get a broader view on the licensing sector, its history, present and future please contact myself Louise Riley at RedEye Public Relations. I will be happy to arrange an interview with Francesca at a convinient time and date.
For more information on A4 Publications, please visit the website http://www.a4publications.com or contact:
RedEye Public relations
Tel: 07753 674013
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