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Industry meets to discuss the future of interactive betting

London, 3rd October 2001 --- Access Conferences International announces its Multi-Channel Gambling 2001 forum to be held at Café Royal, London on the 11th and 12th December 2001.

Supported by the SportBusiness Group and Casino International, the conference features the most eminent names within the European gambling industry, including: Ladbrokes, BlueSquare,, The British Betting Office Association, Global Betting & Gaming Consultants, Alladdin Lotteries, Victoria Real, AGENCY.COM,, Netpoll, Brainstorm, PA Consulting, Olswang and, The Usability Company and KeyMS.

Mr Warwick Bartlett, Chairman of the British Betting Office Association and Head of Global Betting & Gaming consultants, will chair this forum, designed to provide Online Bookmakers, Casinos, Lotteries, iTV Service Providers, Software Developers and Internet Content Providers with an insight into the commercial opportunities and legal obstacles for multi-platform gambling.

Speakers at the event will addressed the key issues facing both established runners and the new riders in the developing Multi-Channel sector, including:

§ The interactive Migration

§ Which Platform

§ The legal minefield

§ Where is the profit?

§ Online Taxation

§ The feminine fortune

§ Consolidation

§ Promotion and Marketing

§ Customer Churn

§ Core consumers vs. casual market

§ Different audiences for different platforms

§ Product and Presentation

Highlights of the conference will include a presentation by Mike Bloxham, CEO of Netpoll looking at future developments of iTV betting, Ladbrokes, Head of Interactive Development, Ismail Vali exploring challenges facing new media gambling, plus a presentation by Ed Andrews, Commercial Director of BlueSquare outlining the problems of creating a fixed odds betting service via iTV.

Other sessions featured in the programme include: a presentation by Paul Wright from tackling the development of Contextualised gambling opportunities, Stuart Vassie, CEO of with an overview of the multi-channel marketplace, plus an insight by Clive Menzies, General Manager of Alladdin Lotteries Ltd, into the development of a multi-channel strategies for lotteries in Britain.

Covering the legal front, Richard Clegg of Olswang will offer the audience a thorough update of the legal risks for directors and managers within the international online gambling industry. The programme also features an exclusive peek at the multi-channel future by Thomas Behe of AGENCY.COM with a selection of products for ITV gambling in Europe.

The gambling industry has witnessed a rapid growth in the development of new channels and strategies, determined to exploit the opportunities of a converging market. With ongoing technological advancements, online, mobile and interactive gambling looks set to be one of the most lucrative industries of the future. The success of Internet betting has emphasised the potential of gambling through non-traditional means, a consequence of the inherent reluctance of casual gamblers to bet through either the shop or casino. It is this success, which has highlighted the market opportunities for new ways of betting…opportunities that the Multi-Channel practitioners are determined to fill.

"Mobile gambling is taking off in a big way in Europe," says Steve Wunker, CEO of Brainstorm Marketing Solutions and Chairman of the Wireless Marketing Association. "The Internet already helped boost this industry but mobile will have an even greater impact as companies start to offer instant bets targeted according to the punter's personal preferences, giving them the chance to gamble from anywhere as they go about their daily lives."

Although online and mobile devices look set to push the industry further, interactivity has the potential to drive the market to new heights, allowing the gambler to bet through the TV whilst watching a particular sporting event.

“In the short-term medium-term the fastest growing sector online gambling will undoubtedly be theme event betting where access to supporting content is key to the consumer experience” says Andrew Gellatly of SportBusiness Group

Building on the success of previous gambling events, this conference will highlight the recent mobile, online and interactive developments within the European gambling industry. With incisive presentations and insightful case studies, delegates will have a unique opportunity to network with senior industry players and further develop their competitive market intelligence.


For more information contact:

Antia Buhigas,
PR Manager;
T: +44 (0) 207 840 2752;
F: +44 (0) 207 840 2751;

Paul Vale,
Conference Producer;
T: +44 (0) 207 840 2754;
F: +44 (0) 207 840 2752;

Notes to Editors

Access Conferences International is an independent commercial conference company based in London providing cutting-edge conferences to the business community that focus largely on new media, technology and financial and regulatory themes across all commercial and industrial sectors.

Extensive information is available on our website

This press release was distributed by ResponseSource Press Release Wire on behalf of Access Conferences International in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit