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Tally pricing reduces cost of ownership by up to 35%



Tally Ltd, the computer printer specialist, today announced its new range of Spectra*Star toner cartridges and wax sticks for Tektronix laser printers and solid wax printers. This announcement comes as a welcome relief for consumers and businesses, who have faced ongoing erratic availability from Tektronix resellers since November 2000.

Tally’s new Spectra*Star range of toner cartridges are destined for use in the Phaser 560, 740, 750 and 780 models, and the Spectra*Star wax sticks are available for the Phaser 340/350/360, 840 and 850 models. Tally is the only alternative for the supply of these consumables.

Not only is Tally making the Tektronix-compatible product available, the company continues to be the buyers’ friend when it comes to cost of ownership. Tally’s pricing provides a cost saving by as much as 35%, and the unique clear-plastic design of the toner cartridges allows users to see how much toner is left so that they don’t replace the cartridge before they need to. Returned cartridge data at Tally shows that more than half of customers replace their Phaser 560 and 740 cartridges with one-third of the yellow toner still available.

Managing Director at Tally, Robin Edwardes, confirms, “The availability of these consumables has seen customers embrace the Tally compatible consumables operation. Our range covers more than 90% of Tektronix’s installed base, and we believe we may now own some 20% of the Tektronix consumables business.”

Tally’s Spectra*Star range is available now through its established nationwide network of printer and consumables resellers. Tally recognises that, in the consumables market, customers are naturally nervous about using compatible products. Tally’s Platinum Warranty, available on all consumables sold by the reseller network, provides total peace of mind, allowing customers to have their printer repaired at no cost to them should it be shown that the consumable is at fault.

“The Tektronix user base has traditionally been brand loyal,” continues Edwardes. “And their loyalty has now been strained for far too long. The lead time from Tektronix is as much as 77 days, and we have heard stories about Tektronix printers being idle for months while customers are given elaborate excuses as to why they can’t get their toner. The market just won’t accept this anymore, and we are seeing more and more companies turn to Tally for all their colour printing needs.”



About Tally


Re-formed in 1996 following the buy out of Mannesmann Tally from the German conglomerate Mannesmann AG, Tally has been dedicated to the manufacture and support of computer printers for more than 30 years. The company offers business users a wide range of mission critical, colour and desktop printers. These include mono/colour lasers, volume inkjet printers, high performance matrix printers and line printers where the company is recognised as the market leader.

Tally is based in Basingstoke in the UK from where it sells into more than 60 international markets through local distributors. This new facility includes a state of the art training, repair and commissioning centre and is the hub of its UK-wide service team of 20 engineers, which boasts a first-time-fix rate of 97%. Tally Ltd has enjoyed ISO9001 accreditation since 1991, and achieved Investor in People status in 1999.

A global player in the computer printer market, the company employs more than 1100 staff operating out of subsidiaries in the UK, Germany, France, Italy, Austria, Russia, Singapore and North America, and manufactures in Germany and the USA. In the UK, the company sells through distribution partners and VARs, and corporate customers include Tesco, B&Q, Ministry of Defence, Unichem, Kwik-Fit and HSBC Bank.

For further information on Tally Ltd, please visit http://www.tally.co.uk



Editorial Contacts


Interviews, photography and further information are available from Natalie Johnson or Claire Adam at MCC International.


Claire Adam/Natalie Johnson
MCC International Ltd
Tel: 01962 888100
Email: claire.adam@mccint.com
natalie.johnson@mccint.com



Robin Edwardes/Julie Field
Tally Ltd
Tel: 0870 872 2888
Email: redwardes@tally.co.uk
jfield@tally.co.uk


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