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New Structure offering increased benefits for distributors and resellers in UK and Ireland and Quality Assurance for Customers

Marlow, England, 11th October 2001. Trend Micro (Nasdaq: TMIC, TSE: 4704) a leading provider of antivirus and content filtering technologies for the enterprise and service provider markets, is pleased to announce a brand new Channel Partner programme for existing and future IT security distributors and resellers of its corporate solutions. The new programme is being launched today at Savill Court Hotel, Surrey.

Trend Micro UK is offering a range of increased benefits, including extensive technical and sales training, marketing support and access to marketing materials. The new programme will function on four partner levels ranging from ‘Distributor’ through to ‘Accredited Reseller’.

“ We value our Channel Partners, they are vital to our success,” explained Mark Lewis Sales and Marketing Director Trend Micro UK and Ireland. “ With our new Channel Partner programme we are providing a structured framework, which will enable our distributors and resellers to work with us far more closely as a team, and in turn enable them to provide an enhanced quality service to their customers.”

In order to achieve the various levels of accreditation, Channel Partners will be required to attain agreed business targets, demonstrate marketing plans and reach recognised levels of Trend Micro product training to enable them to provide their customers with technical support.

Raimund Genes, VP Sales and Marketing, Trend Micro Europe added, “We are delighted to be launching this new programme for our UK Channel Partners. Its detailed structure and benefits offer great incentive for them. Together we can take Trend Micro even further forward in the UK and Ireland.”

Trend Micro provides centrally-controlled server-based virus protection and content filtering products and services designed to protect the network at all levels; from the Internet gateway right down through to the desktop.

IT security resellers and distributors interested in finding out more about the new Channel Partner programme please email: or call +44 1628 400 500.


About Trend Micro

Trend Micro is a leader in network antivirus and Internet content security software and services. The Tokyo-based corporation has its European headquarters in Marlow, England, and business units worldwide. Trend Micro products are sold through corporate, value-added resellers and managed service providers.

For additional information and evaluation copies of all Trend Micro products, visit: or

For further information

Penny Brennan
Trend Micro European Marcoms
Tel: +44 (0) 1628 400525

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