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~Outstanding image quality at new levels of affordability



London, UK – October 12th 2001: Demonstrating once again that its DLP™ technology is rapidly becoming the technology of choice for manufacturers looking to develop market-leading display solutions for home applications, Texas Instruments (TI) (NYSE: TXN) today announced that, at KES (Korean Electronics Show, Seoul, 11th – 15th October), LG Electronics would demonstrate a prototype of a new, 52” screen table-top television using a single chip Digital Light Processing™ subsystem.



“LG is rapidly becoming a significant name in consumer electronics,” said John Reder, Tabletop Home Entertainment Business Unit Manager at TI’s DLP™ Products division. “Their vision is to become a market leader by creating innovative digital products – a vision completely aligned with ours, and one we believe we can help them realize. They share our aggression and determination to bring exciting new home entertainment products to market that deliver outstanding image quality at more affordable prices. These two factors, together with their undoubted expertise and experience, mean that we are delighted to be working with LG on this exciting new range of products.”



The prototype to be demonstrated by LG Electronics (Booth M-031) will feature the stunning image quality for which products based on DLP™ technology are becoming renowned: it is from DLP™ technology that DLP Cinema™ technology was derived, which is delivering images that look better than film at movie theaters around the world. The extensive research and development TI has invested in DLP Cinema™ technology - enabling sharp, bright, clear images to be projected to millions of movie-goers around the world – is helping all TI’s DLP™ customers to deliver the ultimate in image quality.



“This is a very exciting development for us,” said Ken Lee, Director of the DTV Business Division at LG Electronics. “With DLP technology, we know that we can satisfy the growing consumer demand for outstanding image quality on large screens in products that complement the décor in any home - and that are also very affordable. Beyond this, DLP technology is sufficiently flexible that we can develop a range of products with varying screen sizes and for diverse markets. We expect our first product featuring DLP technology to be only one of many.”



Like other large screen, DLP™ technology-based televisions, the LG prototype is characterized by its small footprint (just 15 inches front to back) and elegant design –characteristics that are uniquely enabled by the compact, lightweight nature of the DLP™ subsystem.



DLP™ technology has for some time featured in award-winning, large screen TVs from some of the world’s premier consumer electronics companies. What is expected to especially differentiate the LG product from current products based on DLP™ technology with similar screen sizes, however, will be its affordable pricing. TI will support LG and other manufacturers in achieving lower price points by reducing the cost to incorporate DLP™ technology into their products. As a result, a number of manufacturers will announce very affordable products based on DLP™ technology during 2002. No competing technology appears to have the same winning combination of outstanding image quality, affordability and DLP™ technology’s unique ability to enable slim, light-weight, ‘home friendly’ design.



Today, TI supplies DLP™ subsystems to more than thirty of the world's top projector manufacturers, who then design, manufacture and market projectors based on DLP™ technology. There are now over fifty products based on DLP™ technology in the market. Since early 1996, over 750,000 DLP™ subsystems have been shipped. Over the past four years, DLP™ technology-based projectors have consistently won some of the audio-visual industry’s most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences.



At the heart of TI's Digital Light Processing™ technology is the Digital Micromirror Device optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image.

For more information, please visit http://www.dlp.com



Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company’s businesses also include sensors and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas and has manufacturing or sales operations in more than 25 countries.



Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

More information is located on the World Wide Web at http://www.ti.com



Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.



Ian McMurray
Texas Instruments
Tel: 01604-663075
Email: i-mcmurray@ti.com



Matt Alleyne
Rainier
Tel: 020 7494 6570
Email: malleyne@rainierco.co.uk





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