Despite fears of a slowdown in the travel industry, the number of visitors to travel and transport sites in the UK during September has increased, according to the latest research from Internet monitoring company NetValue. 4.8 million unique home Internet users visited a travel site in September, the busiest month of the year so far.
Visitors to travel sites in the UK were up by 155,000 since August. By contrast, visitors to travel sites in most other European countries have seen a major decrease. In France, visitors were down by 326,000 since August and in Germany, visitors had decreased by 571,000.
Although lastminute.com continues to be the most visited travel site, it is the budget airlines, easyjet.com and bookryanair.com, that have seen the biggest increase in visitor numbers. Visitors to easyjet.com have increased from 355,000 in August to 478,000 in September, with visitors to bookryanair.ie increasing from 173,000 to 300,000.
Approximately one in five UK visitors to travel sites went on to make a secure connection, an indication that visitors are entering and transmitting their credit card details online. Of the 368 travel and transport sites visited in total during the month, 140 had an e-commerce facility (38 per cent).
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NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
NetValue’s technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients’ specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging etc.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Italy, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, Freeserve, BBC, Tesco, NatWest, Mastercard, Procter & Gamble, Deutsche Bank and Morgan Stanley Dean Witter.
NetValue can be reached at: http://www.netvalue.com
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761
Joshua Van Raalte or Becky Hitch, Le Fevre Communications
Tel: 01865 202666
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