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...More than 7,500 European Dealers to use Ironside’s Order Management Solution to Place and Manage Orders...

Ironside Technologies, Inc., a leading supplier of sell-side B2B eCommerce solutions for the manufacturing and distribution markets, today announced the Goodyear Tire & Rubber Company has signed an agreement to use Ironside’s enhanced Order Management Suite as the infrastructure for its European eBusiness dealer network.

Goodyear selected Ironside to create an online channel for its more than 7,500 European dealers to transact and place orders for approximately 2,000 different product identifiers. Ironside’s eCommerce products will integrate directly into Goodyear’s ERP (Enterprise Resource Planning) systems, providing significant operational efficiencies through seamless real-time order management, including simplified electronic order entry, order tracking and inventory availability.

Since successfully deploying Ironside’s technology software throughout Latin America, Goodyear has experienced a rapid transfer of orders from its phone-in system to its B2B system, accompanied by an increase in overall dealer satisfaction levels.

“Implementing Ironside in Latin America has been welcomed by our dealers and has resulted in significant improvements in customer service and overall efficiencies in our business. Ironside’s proven understanding of our business needs made our B2B decision for Europe an easy one,” said George Rietbergen, european director of eCommerce at Goodyear. “We look for our European deployment to improve overall efficiencies, reduce transactional costs and help us to remain fiercely competitive.”

After evaluating solutions from other vendors, Goodyear chose Ironside because of its ability to integrate into the company’s existing back-end systems, primarily SAP, while still maintaining a consistent corporate look and feel.

“Goodyear’s selection of Ironside as the backbone of its European dealer network is a great example of what we envisioned our product would accomplish when deployed by Fortune 500 companies,” said Bill Lipsin, president and CEO of Ironside Technologies. “Our solution suites provide businesses with the flexibility to adapt and support diverse environments while meeting business objectives such as lowering costs and improving the efficiency of transactions between manufactures and distributors.”

Ironside Solution Suites

The Ironside Solution offers a modular set of Suites that include order management, marketing, content management, logistics, customer service, vendor management and finance suites. The Suites automate key business processes and enable suppliers to connect to upstream trading partners with direct, real-time integration via browsers, wireless devices, eMarketplaces, eProcurement systems and now any trading partner’s enterprise system.

About Ironside

Ironside Technologies, Inc., is a global leader in supplier-focused business-to-business electronic commerce solutions responsible for powering the e-commerce strategies of some of the world’s most prominent manufacturers and distributors. Ironside solutions enable suppliers to quickly and flexibly integrate on-line channels with existing business strategies to deliver measurable results, strengthen trading partner relationships and increase efficiencies. The Ironside solution suites automate key business processes such as order management, customer service, finance, vendor management and marketing, enabling suppliers to transact with customers and vendors in real-time through browsers, wireless devices, e-Marketplaces and e-Procurement systems. Ironside Powered® solutions integrate into virtually all enterprise business systems and are available as rapidly deployable integrated solutions for most leading enterprise resource planning (ERP) platforms.

For more information, please call 1-800-495-IRON or visit the company’s Web site at

About Goodyear

Goodyear is the world's largest tire company. Headquartered in Akron, Ohio, the company manufactures tires, engineered rubber products and chemicals in more than 90 facilities in 28 countries. It has marketing operations in almost every country around the world. Goodyear employs about 100,000 people worldwide. For more information about Goodyear and its products, visit the company’s Web site at Members of the news media can also visit

Goodyear Corporate Contacts:

Keith Price
Goodyear (Akron, Ohio, U.S.A.)
(330) 796-1863

Luc Scheer
Goodyear (Colmar-Berg, Luxembourg)

This press release was distributed by ResponseSource Press Release Wire on behalf of Speed Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit