Passengers are able to purchase train tickets faster than ever before, thanks to the new on-line ticketing service from National Express Group, Qjump.co.uk.
The website is simple and easy to use, with a stylish front end designed and built by Brahm Limited. It allows passengers to search by cheapest fare or quickest route for journeys across the UK, using data from the new Rail Journey Information System (JIS).
Qjump.co.uk encompasses a fully integrated Ticket Information System developed by Syntegra for National Express Group. The WebTIS system ensures a fast and efficient online service, processing travellers journey planning enquires and orders in real-time. The software and hardware is hosted from a secure BT datacentre and, in addition to Qjump, currently empowers the online ticket information and purchasing systems for all nine National Express Group train operating companies and some other leading train operating companies, each viewed by the passenger with the appropriate company’s front end branding.
National Express Group worked closely with Detica to develop a retail strategy, which includes web information and ticketing strategy, including Qjump. Over the past two years, Detica has taken the concept from initial specification and competitive tender to full implementation and is responsible for the technical programme management of the project.
The Qjump brand identity was developed by brand and communications consultancy Bamber Forsyth. The brand design is instantly recognisable across different media platforms and helps to communicate the broad appeal of Qjump to commuters, business and leisure travellers alike.
Qjump.co.uk is being launched with an extensive consumer marketing campaign, devised and executed by Brahm Limited. This includes on-line and press advertising campaigns, sponsorship of the Sky News travel bulletins, and PR activity including national and regional radio interviews and research into British behavioural attitudes towards queuing.
Syntegra is a global consulting and systems integration business. It is part of British Telecommunications plc. Syntegra employs over 5,000 professionals in Europe, USA, Asia and Australia.
As global business system experts, Syntegra develops innovative ideas for its clients using the latest technology. Syntegra doesn't just advise, it designs and delivers IT and communications systems and, for many clients, it manages the whole operation.
Learn more about what Syntegra can do for your organisation by visiting http://www.syntegra.com
Syntegra - Adrian Rimmer
+44 (0)1252 777000
Brahm – Sue Pearson
+44 (0)113 230 4000
Detica – Alex Neillands
+44 (0)1483 442154
Bamber Forsyth – Charlotte Borger
+44 (0) 20 7 969 5000
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