London, October 23 2001. The Association for Geographic Information (AGI), the UK's GI industry association, today announced that they will be supporting the GIS Pavilion at Technology For Marketing 2002 (TFM 2002), Wembley 12-13 February 2002, the unique event where technology and marketing unite.
By working with the AGI at TFM 2002 the GIS Pavilion will encompass a leading business and educational program focusing on key solutions surrounding the role of the Geographical Information on marketing-related technologies and business benefits. Several of the key players on hand at the GIS Pavilion include Ordnance Survey, Sicad, Geokronos and Hopewiser.
"The Association for Geographic Information is delighted to be supporting the GIS Pavilion at Technology For Marketing 2002,¨ commented Mark Linehan, Director at the AGI. This initiative will help to demonstrate the benefits that geographic information and geographic information systems bring to the marketing industry. By supporting the pavilion, not only does the AGI build on its successful relationship with CMP, but it provides an opportunity for its members to exhibit at an important event."
With the highly successful launch show in 2001, TFM will continue to offer visitors all the marketing-related, customer-centric technologies under one roof including Business Intelligence, Customer Relationship Management, e-mail marketing, Knowledge Management, m-Commerce, New Media Marketing and Web/Internet Marketing.
"A major part of any marketing strategy, and a key part of successful marketing, is knowing where your customers are, who they are and what they want from you and your company¨ commented Sarah Porter, Event Manager for Technology For Marketing 2002. "By visiting TFM 2002 visitors will be given the chance to learn how to locate, profile, understand, and in turn target their customers precisely."
Many of the hands-on features offered at TFM 2002 provides marketeers and other line of business with an environment to learn how to effectively analyse markets, explore new sectors, monitoring the competition and optimise their resources through the vast array of technologies and services on offer. Additional features at TFM 2002 include:
- A case study led conference programme
- Executive Masterclass
- Free independent Advice Centre
- Free technology trails and pavilions
- Free introductory marketing technology seminars
- Free keynote presentations
Notes to Editor
(1) For more information on Technology For Marketing 2002 or to pre-register for free entry to Technology For Marketing 2002, please visit: www.t-f-m.co.uk or call 020 8987 7606.
(2) GIS 2002 organised by CMP Europe, also works in association with the AGI. GIS 2002, in association with the AGI, will be held 17-19 September 2002, Earls Court, London. For further details please visit www.gisexpo.com.
About CMP Europe Ltd
CMP Europe Ltd. has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP's current successful products include Call Centre Focus magazine; Networks Telecom Europe, GIS, Technology For Marketing, Call Centre Expo UK and Call Centre Expo Europe events; Call Centre DataFile and PR Audit.
CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP¡¦s strong industry focus and, as part of CMP Media LLC, a unique global and regional reach. Further information about CMP Europe can be found at www.cmp-europe.com.
CMP Europe Limited:
Toni Cullen, Senior PR Manager, Tel: 020 8987 7617, email@example.com
Jason Lee, PR Executive, Tel: 020 8987 7635, firstname.lastname@example.org
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