New Report from Deloitte Consulting: Cultural Change necessary to survive in the current economic climate Wednesday 24 October 2001 PDF Print Survival of the fittest is all about cultural change Deloitte Research releases new Viewpoint revealing the importance of collaboration and knowledge sharing on the web To maximise revenue in the current economic climate, companies must foster a working culture that enables responsive, strategic decision-making throughout the organisation. But how can companies encourage employees to be more creative, work more effectively and adapt faster to change? A new Viewpoint released today by Deloitte Research, the thought-leadership arm of Deloitte Consulting and Deloitte & Touche, suggests that companies must strategically relinquish control if they are to operate in a faster, more volatile marketplace. "Companies are under greater pressure than ever to operate profitably," says Gilbert Toppin, head of operations for Europe at Deloitte Consulting. "Over the past five years companies have invested heavily in information technology systems in the belief that it is the key to commercial success. As a result, employees have access to more information than ever before. But, if hierarchy and internal procedures within an organisation prevent rapid decision-making, then the competitive advantage of technology is lost." The perspective from Deloitte Research called: 'Collaborative Knowledge Networks: driving workforce performance through web-enabled communities', reveals that relinquishing some control may be the most effective strategy for organisations as they respond to today's rapidly shifting market conditions. This can be done, in part, by creating environments that enable employees to self-organise into informal groups or 'virtual communities' that are linked via the Internet. Deloitte Research calls these collaborative knowledge networks (CKNs). "It's hard at first to get a handle on collaborative knowledge networks: They just don't fit with traditional organisational paradigms," continues Toppin. "In simple terms, they are groups of people working together outside conventional organisational structures. When linked electronically into collaborative knowledge networks, these communities enable rapid knowledge sharing that can accelerate many important business processes. They can help companies rapidly respond to new and changing customer needs, streamline product development processes, accelerate knowledge transfer within an organisation and increase creativity." Deloitte Research acknowledges that CKNs cannot be mandated, but it presents a framework for nurturing them within an organisation. Essential guidelines include: * Provide the necessary infrastructure - high performing CKNs depend on high performance technologies. * Sponsor, support and nurture - management must provide the transparency that enables members to share tacit knowledge - the vast majority of what makes every company tick resides in the heads of its workforce. * Reward and encourage participation - incentives may be required to get participants to share what they know and to absorb what others have to offer. * Help employees become effective collaborators - successful collaboration depends on successful relationships. Coaching and training can help employees to strengthen their communication skills and understand others' perspectives. * Build trust - the ethos of trust between leaders and their employees is the glue that holds everything together. * Respect the need for face-to-face interaction - collaborative efforts are less effective without some face-to-face encounters. For a copy of Deloitte Research's new Viewpoint: Collaborative Knowledge Networks: driving workforce performance through web-enabled communities, please contact Pia DeVitre, Deloitte Consulting, tel: 0207 303 3000, email@example.com or Katie Hope, Citigate Technology, tel: 0207 282 1053, email: firstname.lastname@example.org About Deloitte Consulting Deloitte Consulting is one of the world's leading consulting firms, providing services in all aspects of enterprise transformation, from strategy and processes to information technology and human resources. The firm's professionals help clients, from new economy start-ups to Fortune® 1000 global organizations, to create, reinvent and defend their business models by guiding them through the complexities of the evolving digital economy. Deloitte Consulting is part of Deloitte Touche Tohmatsu, one of the world's leading professional services firms, providing world-class consulting, assurance and advisory, and tax services through nearly 90,000 people in over 130 countries to nearly one-fifth of the world's largest companies, public institutions and successful fast-growing companies. For more information about Deloitte Consulting, visit www.dc.com <http://www.dc.com>. Contact: Katie Hope, Citigate Technology Consulting, Tel: +44 207 282 1053 , E-mail: email@example.com Pia DeVitre, Deloitte, Tel: +44 20 7303 5225 E-mail: firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Citigate Dewe Rogerson (London) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.