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First-ever automatic editing software works 'CineMagic' on video footage; wizards help novice video editors create their own movie masterpiece – no skills necessary!

MGI, makers of VideoWave – the world's most popular consumer video editing software – today announced MGI Cinematic, a ground-breaking application that automates the PC video editing process and 'does all the work for you'. Cinematic is designed specifically for users new to the world of video, and includes easy capturing (from any source), editing and publishing capabilities, to create fun-filled movies with music and special effects. MGI Cinematic will be available from leading software retailers at the end of November 2001 at GBP 49.99 inc VAT.

Video software with the inspiration built in!

Combining MGI’s proven digital video expertise with new software technology for unprecedented ease-of-use, MGI Cinematic provides three different modes for movie editing, each catering to users’ different levels of experience:

- For the complete novice, there is CineMagic(tm), a breakthrough technology that lets the user sit back while their raw video footage and favourite music are automatically transformed into a polished, fully edited production. The user simply selects one of the many styles included in the program – from a pop video to an old-time movie – and CineMagic™ organises the clips, adds special effects and transitions between scenes, and sets the tempo to create a complete, finished production.

- For the more adventurous, Cinematic's StoryBuilder(tm) mode provides a step-by-step wizard that guides the user through the creation of their own personal documentary. By selecting a template such as Children's Birthday Party, Wedding, Christmas, etc, and then answering a few simple questions on screen, a structured storyboard is assembled automatically, including slick introductions, animated text, video overlays and background music. The user simply has to add their video clips to create a professional, finished masterpiece.

- Finally, Cinematic includes an option for users who are more familiar with the video editing process and gives them the option to create their own videos from scratch – or hone the results of a movie that has been automatically generated in Cinematic. The software contains a comprehensive library brimming with transitions and 2D and 3D special effects, plus an audio and text editor.

Stephen Mold, MGI's European managing director, said, "MGI recognises that users may not have the time spend hours spicing up their movies, or the experience or knowledge of computers to fully understand traditional video software. With this new technology, the user simply shoots the video, and Cinematic makes the movie for them!"

MGI Cinematic takes in video footage from analogue and digital (DV) sources, and supports all popular output formats to produce movies for easy transfer to PC, tape, the web, Video CD or DVD.

Ihor Petelycky, chief product strategist, MGI, said, "For the millions of camcorder owners that would like to make better movies, but may not know how or have the time to learn, Cinematic is the answer. Once again, MGI has identified an emerging video user with a unique set of needs. While Cinematic borrows some key features from VideoWave, it essentially caters for a different customer. It is video software with creative inspiration included in the box. With VideoWave you can become Spielberg and create a blockbuster. With Cinematic, Spielberg is built in!"

System Requirements for MGI Cinematic

Windows 98SE, Me, 2000 or Windows XP; Pentium PIII 500MHz or equivalent, 64MB RAM (Pentium III 800MHz, 128MB recommended for MPEG capture); 40MB available hard disk space for program (up to 600MB for optional content); minimum display resolution of 1024x768 at 16-bit colour. TV tuner or video capture board required for analogue capture (video or TV out required for output to tape). OHCI compliant IEEE-1394 (FireWire) card for use with DV camcorder. Mouse, CD-ROM or DVD-ROM drive, Windows compatible sound card with speakers. MGI Cinematic has been awarded Microsoft's 'Designed for Windows XP' logo, and is optimised for the Intel Pentium 4.

Pricing & Availability

MGI Cinematic will be available in PC World, Electronics Boutique, Game,, Jessops and other leading software stores at the end of November 2001 for GBP 49.99 including VAT.

Notes to Editors

For further information, box and screen shots, products for review or competitions, please contact: Jenny Hodge, communications manager Europe, MGI Software, tel: +44 (0)1908 278106/
+44 (0)7775 897360, email:

MGI contact information for publication:

MGI web site:
Customer enquiries and sales: 0800 973830

About MGI

MGI is a leading global provider of visual media software and infrastructure solutions that enable individuals and businesses to maximise their use of digital images and video. MGI's flagship PhotoSuite and VideoWave products are distributed in more than 40 countries through traditional and online channels, and its image server technologies and web tools are used by leading commercial web sites worldwide. The Company’s products include proprietary technologies supported by more than 90 patents and patent pending applications. With headquarters in Richmond Hill, Canada, MGI maintains branch offices in the United Kingdom, France, Germany, Japan, Taiwan and Korea. MGI is a public company whose shares are traded on the Toronto Stock Exchange under the symbol 'MGI'. MGI is ranked among Canada's top ten fastest growing technology companies based on the percentage of growth in revenues from 1996-2000. More information may be obtained on the Company at or! In the UK, MGI is a member of the British Photographic and Imaging Association (BPIA), the Photo Marketing Association International (PMA) and The European Leisure Software Publishers Association (ELSPA).

(c) MGI Software Corp., 2001. MGI, Cinematic, VideoWave, CineMagic, StoryLine, StoryBuilder and PhotoSuite are trademarks or registered trademarks of MGI Software Corp. All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Rovi Europe Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit