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Capscan’s Matchcode the Key to Virgin Wines’ Deliveries

Capscan, the supplier of UK and international address management systems, has today announced an agreement to supply Virgin Wines with an address management and data-capture solution for online registration. Virginwines.com uses Capscan’s Matchcode to power the crucial registration and delivery details page, ensuring every address on their database has the correct address and postcode.

Virgin Wines is using the Matchcode Webnet Java API on a Sun Solaris Server to speed up the customer registration process, ensuring each delivery address is correct and fully validated against the Royal Mail's Postcode Address File (PAF). Capturing the correct contact information and postal address is one of the most important factors for successful business in the online world. With the correct address, Virgin Wines can guarantee that orders are delivered to the right depot and ultimately speed up successful deliveries to the customer.

James Bennett, Chief Technology Officer, Virgin Wines, comments, “Before we implemented Matchcode, all the customer addresses were checked against the Postcode Address file when orders reached our warehouse. The fallout from this affected up to 2% of all orders that then need to be manually edited by our Call Centre Agents. This was a laborious process, taking up considerable time and resources. We realised it made good business sense to introduce an address and data-capture system at source on the website.”

The previous checking process cost Virgin Wines in the region of £14,000 a year. In contrast Matchcode costs only a fraction of that and has helped them save up to £12,500 per year , not including future license costs for the use of PAF itself. To this can be added the priceless value of customer satisfaction and the repeat business that comes from ensuring the wine deliveries go to the right person at the right address.

An unforeseen benefit of Matchcode for virginwines.com was the substantial marketing boost it gave to its gift section. Matchcode helps Virgin Wines’ customers find the full and correct address for the recipient of their gifts. This is crucial if people are to buy and send gifts with confidence online, and be reassured that their gift will reach the right person - a critical success factor for ensuring healthy sales. Previously the lack of the correct address and postcode had proved to be a barrier to the success of the gift section. Virgin Wines can now guarantee to deliver on their promise to customers.

Bennett adds, “We looked at several solutions and Capscan’s was the most cost effective for us. We went so far as to contact an existing customer of Capscan who had nothing but praise for it. They were already using Matchcode with the same software that we have on our website, so we knew before we bought it that it would work ”.

About Capscan
Capscan is the leading supplier of UK domestic and international address management and address data-capture software. The company’s flagship product, Matchcode, is a fully functional address management system, available as a stand-alone programme for data capture, a web-based tool for online data capture and as a tool for batch cleansing of commercial databases. Through its strategic partnership with Uniserv GmbH, Capscan can now support comprehensive address datasets for most European countries, including UK, Germany, France, Spain, Italy, Netherlands, Austria, Switzerland, Belgium, Luxembourg, Portugal, the United States of America and Scandinavia. In addition, Matchcode UK address data can be integrated with; Ordnance Survey data sets - to allow mapping and logistics rationalisation. Capscan are also experts in the integration lifestyle and other data sets into address databases to support and rationalise canvassing or marketing activities throughout Europe. For more inf!
ormation see: http://www.capscan.com

Editorial Contacts
Review copy, additional interviews and photography are all available from Richard Bennett or Tamsin Keynton at MCC International Ltd.

Richard Bennett
Tamsin Keynton
MCC International Ltd
Tel: 01962 888100
Email: richard.bennett@mccint.com
tamsin.keynton@mccint.com

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