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Distributors and wholesalers choose transactional catalogue ordering solution to increase revenue and streamline order processing and fulfilment

A raft of major food distribution companies including Musgrave, Booker and 3663 have implemented Unipower Solution’s Transactional Catalogue CD to streamline the supply of goods to their clients from their distribution centres. Using Unipower’s solution, clients can place orders online to replenish stocks at any time, rather than being restricted to call centre hours. Automating the ordering process has enabled the companies to reduce the number of operator errors and order processing costs as well as increase sales and improve customer service.

The results reported by Unipower clients indicate improved loyalty and average order values have increased by up to 40% when adopting the solution, demonstrating a clear ROI. Other clients of Unipower Solutions that currently use the successful solution include Betterware, the housewares retailer, A-to-Z Supplies, the stationary distributor, and Key Dental, major suppliers of dental products to surgeries.

Unipower’s software allows wholesalers and distribution companies to set up a different catalogue on a CD for each of their customer groups. The catalogue contains the full product range available as well as graphical, promotional and magazine content tailored to each customer.

The goods are also categorised according to the way that the outlets order, making it easy to include relevant promotions, further increasing sales. Using seldom connect technology, the customer orders from a list of products (using their own product codes) or uses previous orders or recipes to create the next order.

The whole process is completed off-line with the customer only connecting to the Internet or a secure private IP network to send an order and receive updates on product availability and promotions. Submitting orders in this way also reduces paperwork, where orders may previously have been sent by fax or special delivery.

On placing the order, the system is able to check stocks with the warehouse and respond with a stock reservation list that the operator can retrieve when next logging on. In this way exceptions to order fulfilment can be managed efficiently.

Andrew Day, ceo of Unipower Solutions Europe Ltd. said: “Transactional Catalogue is ideal for companies that need to distribute a wide variety of goods, including fresh and frozen products, with different lead times and use-by dates to multiple outlets.

“Its flexibility enables distributors to manage fluctuations in demand cost- efficiently and allows their outlets to place orders in their own time – often at the end of a shift - resulting in larger orders and greater customer satisfaction.”

Unipower Solutions works with its customers to customise the solution and implement it with existing back-office systems, as well as providing training to customer sites.

About Unipower Solutions

Unipower Solutions ( ) invents and delivers innovative technology solutions to retailers and wholesalers. Our solutions provide the customer with a compelling and integrated experience at home, at work on the move or in the store.

Our technology solutions are focused on the consumer experience; we believe, the key to attracting and retaining customers profitably is recognising that technology is an enabler, not the driver. The Customer Value Proposition must ensure that the experience is fast, fulfilling and fun.

Founded 10 years ago, Unipower Solutions is recognised as an international solutions company serving major clients in both Europe and North America. Our continual investment in products has created a world-class portfolio, with a high level of retail specific functionality, enabling our clients to implement solutions quickly, with minimum risk.

Our unique combination of specialist industry knowledge, ever-growing creative and technical expertise is unrivalled in the retail industry and we seek to work with clients who we share our vision to be at the forefront of the consumer revolution.

Our key clients include world-class retailers such as Tesco, Ahold and Esselunga.

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Or Contact:

James Pemberton
Unipower Solutions Europe Ltd
T: +44 (0) 1727 890897

Mary Phillips/Andreina West
PR Artistry Ltd
T: +44 (0) 1491 636191

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