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An Insight Into The PR Industry Set For February Debut

Birmingham, UK, October 30th: A4 Publications (A4), the leading publishing house serving the worldwide licensing and merchandising industry, has announced that it is to expand its range of ‘Beginners’ Guide’ titles with the launch of The Beginners Guide To Public Relations – scheduled to be published in February 2002.

“The Beginners’ Guide To Licensing was A4’s first title in the series and it has proved to be very successful,” comments Francesca Ash, Publisher at A4 Publications. “The Beginners’ Guide is a strong brand that can be transposed across a number of industries, the public relations edition will be the second in an expanding series of titles.”

Written by industry experts from leading UK PR agencies, in-house PR managers at large blue chip companies and experienced freelancers and academics, the Guide’s aim is to offer an overview of all sectors of Public Relations as well as to pass on tips, tricks of the trade and pearls of wisdom garnered by the variety of authors.

“Tom Wolfe’s ‘The New Journalism’ is a great example of how a collection of articles written around a central theme but by different authors works as both a guide to an aspect of journalism and also a good read,” added Paul Wooding, Managing Director of RedEye Public Relations and Managing Editor of the Beginners’ Guide To Public Relations. “It is my aim that the Guide provides an equally informative and illuminating look at the broad PR industry. The quality of authors working on the guide is superb and I’m looking forward to working with them towards the finished book.”

About A4 Publications (
A4 Publications was founded in 1981 as the first publisher in the world to specialize in the global licensing and merchandising industries. Today, A4 is widely acknowledged as the leading authority on international licensing. Over the past two decades, A4 has launched a number of titles including a monthly worldwide newsletter - Licensing Reporter - and three issues of a major book entitled A Beginner¹s Guide to Licensing. A4¹s flagship directory - The Worldwide Licensing Resource Directory - has now been running for more than twenty years. From the 2000 issue, the directory has been co-published with LIMA - the industry¹s trade body. Always at the forefront of the global expansion in licensing, in 1993 A4 launched Licensing Today Worldwide which quickly became the leading magazine for worldwide industry. Published quarterly, Licensing Today Worldwide has readers in 63 countries and is promoted at all key industry-related trade fairs. The magazine carries a mix of features,
analysis, news and profiles and has been responsible for alerting licensees and retailers to the potential of subsequently huge properties in entertainment, sports, brand etc. More recently, in 1999 A4 launched two new magazines - The Art Buyer and nought2twelve. The Art Buyer is the only magazine in the world to specialize in art and design licensing. nought2twelve is a UK children¹s marketing magazine that, unlike any other magazine, covers all aspects of the children¹s product market including toys, gifts, interactive, television, food and drink, apparel.

The Beginners’ Guide To PR will be published in February 2002 at a price of £30 ex VAT. Pre-publication sales are available at a discounted rate. For information on review copies, editorial and sales please contact:

Francesca Ash
A4 Publications
T: +44 (0)1384 440591
W: www.a4publications.coms

Paul Wooding/Louise Riley
RedEye Public Relations
T: +44 (0)775 367 8326

This press release was distributed by ResponseSource Press Release Wire on behalf of Red Eye PR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit