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4D Trading, a new City-based company set up by traders to produce market visualisation software designed to facilitate faster, and better trading decisions, announces the imminent launch of their first product. 4D Genie is a customisable multi dimensional modeller of high frequency financial data aimed at traders of fast moving futures markets. Designed to help traders spot market patterns much faster, 4D Genie uses shapes, light, colour and animation.

Rob Brown, the CEO of 4D Trading, and the designers of the software have set aside Tuesday 13 and Thursday 15 of November for product demonstrations and interviews. They can also be available on other days to suit your convenience.

Please contact Simi Belo:

Tel: +44 (0) 20 73 72 71 69
Mobile: + 44 (0) 7966 170 875
Email: simi@gurupr.co.uk


4D Trading Fact Sheet

The Company:
Founded in June 2001, 4D Trading™ (www.4dtrading.com) was set up by a group of traders and visualisation experts to produce market visualisation software, designed to facilitate faster, and better trading decisions. The management team posses a genuine understanding of the nature of securities trading, and the company is committed to using the latest research and technology to develop state of the art software for the presentation of large amounts of financial data and information - in multiple dimensions.

Background:
Capital markets are undergoing a massive revolution. Most are moving away from traditional forms of open outcry and telephone dealing toward electronic network trading. The advantages of this shift include lower costs, more participants, and easier access to global markets. Disadvantages include the loss of ambient indicators and an increase in data and information to be interpreted. Traders need to assimilate and understand more information from multiple sources even quicker than ever before. 4D Trading’s products offer form, colours, sound, animation and multiple dimensions affording more information and data to be absorbed and acted upon quicker than traditional presentation methods.

Products and Services:
4D Genie© (patent pending) - a customisable 4 dimensional modeller of high frequency financial data aimed at traders of fast moving futures markets.
· Combines all relevant data about a securities value, performance and historical and market context in one model allowing greater understanding and forecasting by the user.
· Presents data and information relating to a security in tangible form using multiple dimensions, allowing traders to recognise recurring patterns and act quicker on the information.
· Presents relationships, values and correlations all together, making it possible to spot arbitrage and trading opportunities early.
· Allows users to view a vastly increased amount of data. Its easy to use interface allows more studies and analysis to be performed and presented together in an easily digestible form, which existing presentation methods lack.
· Allows new and individual interpretations of real time market data. Users can develop and build their own 4d models using any market variables using its Market Model Editor (MME).
· Performs complex quantitative analysis on real time data using its Market Data Interface (MDI), which leads to a greater understanding of the analysis methodology.

The Team:

Babas Belo (MSc BA) is an open outcry and computer based trader. He brings five years of open outcry and three years of Screen trading experience both as a corporate local for First Continental Trading Group and as a proprietary trader for investment bank Daiwa SBCM. His postgraduate research was in 3D modelling systems and algorithms.

Lesley Gavin (MSc BArch) is an experienced product development manager who has spent the last four years in both a managerial and 3D software design role within research and development at University College London. She brings extensive managerial and product development skills to the team.

Rob Brown - (BSc Computer Science, MBA) the CEO of 4D Trading, and a seasoned professional, with more than a decade’s experience of developing and implementing strategic initiatives that bridge companies’ business requirements with the latest technical and commercial trends.

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For further information, please contact
Simi Belo at Guru PR Ltd
Tel: 020 7372 7169
Email: simi@gurupr.co.uk

Founded in June 2001, 4D Trading™ was set up by traders and visualisation experts to produce market visualisation software, designed to facilitate faster, and better trading decisions. The company is committed to using the latest research and technology to develop state of the art software for the presentation of large amounts of high frequency financial data and information - in multiple dimensions. Its first product, 4D Genie©, is a customisable multi dimensional modeller of high frequency financial data aimed at traders of fast moving futures markets. 4D Trading is a privately funded company operating out of offices in Leadenhall Market, London. Its staff bring together over 50 years of expertise in market trading, visualization techniques and software development. Further information is available at www.4dtrading.com

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