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Siemens, in cooperation with Materna, offers new solution for multimedia messaging services


Munich and Dortmund - 5th November 2001 - The Siemens Information and Communication Mobile Group (IC Mobile) has added multimedia messaging to its mobile data services portfolio. In GPRS and UMTS mobile networks, colour images, video clips and music can be sent via mobile devices. In this context Siemens has formed a partnership with Materna GmbH, Dortmund. This leading SMS company will make its multimedia messaging platform available to Siemens as basis for applications in customer-specific projects. This will allow mobile operators, ISPs (Internet Service Provider) and ASPs (Application Service Provider) to get at Siemens a complete solution from a single source for early entry into the highly attractive multimedia messaging market.



“Multimedia messaging is regarded worldwide as the application that will build on the success of SMS and drive business with mobile data services forward in 2.5G and 3G networks”, explained Thorsten Heins, President of Solutions within the Information and Communication Mobile Group. “The new messaging solution, which we are offering in cooperation with Materna, includes business consulting and customizing, in addition to products and their seamless integration into mobile networks.”



“Over recent years, Materna has gained a worldwide leadership role in SMS services. Now short messages are going multimedia”, explained Helmut an de Meulen, CEO of Materna. “We are confident that through our partnership with Siemens IC Mobile we will also achieve market leadership in the field of platforms and applications.”



The innovative architecture of the multimedia messaging solution and its capability to integrate any existing SMS centres provide excellent investment security. Materna’s expertise in SMS value-added services and the operation of SMS centres have proved to be a decisive advantage in product development. Since the multimedia messaging solution is also compatible with the 3GPP MMS (Multimedia Messaging Service) standard, network operators can be sure that their multimedia messaging offering works across networks and can easily be integrated into third-generation networks.



This highly scalable solution allows early market entry while keeping investment low, and it will grow with increasing subscriber numbers, even in large networks. Since it supports different billing models for prepaid and post-paid subscribers, providers have every conceivable freedom for designing their multimedia messaging business models. In this regard, operators and providers can also benefit from Siemens’ wide-ranging experience in the area of mobile payment.



Siemens and Materna have been cooperating for some time now to drive the development of mobile data services forward. This includes, for example, cooperation on forums and standardization committees such as MMS/3GPP, the WAP Forum, the UMTS Work Group and the ASP Consortium.



ABOUT MATERNA



Materna is one of Germany’s leading software vendors of information/communications technology. The company currently has a staff of 1.400 around the world and generated revenues of 178 million Euro (349 million German marks) in 2000. In addition to its headquarters in Dortmund, the company has branch offices and subsidiaries throughout Germany as well as in France, Austria, Belgium, The Netherlands, Great Britain, the Czech Republic, and Hong Kong. In its Information business unit, MATERNA implements e-business solutions for electronic commerce in the Internet. The Internet strategy “e³-solutions” includes e-Business, e-Customer Relationship Management, and e-Management services. The Communications business unit provides products and solutions for the group’s Mobile Solutions and Unified Messaging businesses. These include mobile value-added services based on WAP and SMS that are marketed under the Anny Way brand.



You can access further information about MATERNA on the Internet at http://www.materna.com



ABOUT SIEMENS



The Siemens Information and Communication Mobile Group (IC Mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes the complete range of GSM, GPRS and UMTS mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Applications cover mobile services for Unified Messaging, Location Based Services, and Mobile Payment. For the fiscal year 2000 (which ended September 30, 2000), IC Mobile recorded sales of EUR 9 billion and EBIT of EUR 758 million. The group employs 29,840 employees worldwide. (March 31, 2001).



You can access further information about Siemens IC Mobile on the Internet at
http://www.siemens-mobile.com



Siemens and MATERNA photography and interviews available upon request.



Press contacts:



Rose Ross
Omarketing
Tel: +44 (0)208 255 5225
E-mail: rose@omarketing.co.uk



Michael Ohajuru
MATERNA
Tel: +44 (0)1494 470 470
E-mail: michael.ohajuru@materna.co.uk



Simon Robinson
Siemens Information and Communication Mobile Group (IC Mobile) +
Tel: +44(0) 1344 850 301
E-mail: simon.robinson@siemens.co.uk

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