· Panel size increased to 1.5 million Internet users worldwide
· Work and university Internet usage now measured
London, 7th November, 2001
NetValue, a global leader in Internet intelligence, today unveiled its strategy for the Internet measurement market. This new strategy will expand NetValue’s offering to include on and off-line behavioural research and other marketing services, and positions NetValue as the first true “Internet based platform for marketing services”.
This new development sees NetValue answer key market needs: the panel has been expanded to over 1.5 million Internet users worldwide to more effectively monitor fragmented Internet media, and NetValue now has the capability to monitor consumer purchases and behaviour both online and offline.
Whereas NetValue formerly measured only home Internet usage, the new panel is composed of home, work and university Internet users. This is the result of NetValue’s partnership with comScore, the US-based Internet monitoring company. The partnership will also enable NetValue to monitor online purchases and offer unprecedented insight into online user behaviour, e-business, Internet trends and activity.
NetValue’s unique mega-panel of 1.5 million Internet users worldwide incorporates:
A representative cross section of global Internet users: at home, work, university, as well as international visitors to a website
The monitoring of all secured activities on every site, including e-commerce transactions
The capacity to connect online and offline behaviour and to conduct online surveys
NetValue also continues to capitalise on its unique NetMeter™ technology that measures all Internet protocols and access devices:
All Internet based emerging technologies: streaming media, wireless, set-top boxes, etc.
All types of advertising tracking: banners, mailing lists, etc.
Providing online and offline insight to consumer behaviour, NetValue helps companies to improve their strategy and maximise their revenues, and is the only global company to offer the complete picture of Internet usage. NetValue has the financial means and resources to develop its strategy both in Europe and the US, through its partnership with comScore Networks.
According to NetValue’s CEO Lennart Brag:
“NetValue is the market leader for technological innovation, and we can now offer new types of marketing intelligence as a result of our increased panel size and new work and university capabilities. With the market narrowed down to two competitors, NetValue faces a great opportunity in the audience market in Europe, as well as in the US, through our partnership with comScore. Audience data is highly strategic and most companies prefer to consult two sources. Presently, however, NetValue is the only company providing superior audience solutions covering all points of access and Internet protocols, making it the standard for Internet audience and marketing information”.
NetValue, a global leader in Internet intelligence delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
NetValue provides online and offline insight to consumer behaviour which help companies to improve their strategy and maximize their revenues. NetValue is the only global company to offer the complete picture of Internet usage
NetValue's technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients' specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging etc.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Italy, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, Freeserve, BBC, Tesco, NatWest, Mastercard, Procter & Gamble, Deutsche Bank and Morgan Stanley Dean Witter.
NetValue can be reached at: http://www.netvalue.com
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761
Joshua Van Raalte, Le Fevre Communications
Tel: 01865 202666
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