Quarter of the population - 15 million Brits - now have home Internet access
Nearly 900,000 connected since August
People now spend 7.3 hours per month online
Despite concerns of an Internet slow-down, the latest results from NetValue, a global leader in Internet intelligence, show a 53 per cent increase in new home Internet users during the past 12 months (September 2000 to September 2001).
According to NetValue, the number of home Internet users reached 15 million in September 2001, up from 14.2 million in August - a month-on-month increase of just under 900,000 unique users. These figures are based on NetValue’s monthly establishment survey, carried out by Taylor Nelson Sofres. Since September 2000, the UK home Internet universe has grown by 53 per cent.
In addition, this survey revealed that people are spending more time on the web, with the average Brit spending 7.3 hours online per month over 9.4 days. This is an increase from last year where the UK online population was spending 6.1 hours online per month.
The number of domains visited per Internet user has decreased, down from an average of 58 to 44 but time spent on each domain has actually increased, as has the number of pages displayed per domain. This is evidence that Internet users are becoming loyal to a select number of sites.
The percentage of young and old people online is growing: 24 and under users have increased by 18 per cent in the last year, whilst silver surfers, aged 50 and over, have grown by 16 per cent. The percentage of users aged between 25 and 49, however, has decreased by 15 per cent.
Scandinavian countries continue to lead Europe in terms of percentage of individuals online, however the UK is ahead of Germany, France, Italy and Spain.
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NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
NetValue provides online and offline insight to consumer behaviour which help companies to improve their strategy and maximise their revenues. NetValue is the only global company to offer the complete picture of Internet usage
NetValue's technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients' specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging etc.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Italy, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, Freeserve, BBC, Tesco, NatWest, Mastercard, Procter & Gamble, Deutsche Bank and Morgan Stanley Dean Witter.
NetValue can be reached at: http://www.netvalue.com
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761
Joshua Van Raalte, Le Fevre Communications
Tel: 01865 202666
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