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We are all aware that Flat-rate Internet Access Call Origination (FRIACO) is
widely regarded as the best interconnect model to ensure a viable business
model for dial-up Internet services.


However the only way to make money out of the model is to ensure you fully
utilize the FRIACO pipe for 24 hours a day.


The reason that FRIACO has not been the commercial success that it could
have been is that FRIACO packages have been marketed primarily at
residential users. These users are most likely to connect to the web after
6pm, leaving at least 12 hours during the day when the pipe is left unused -
thus loosing money the service provider money.



* It is now time for ISPs to reassess their market if they are to stay
afloat - But how can they do this?
In order to make the fullest use of the pipe they need to target a market
that will use the pipe throughout the day.
Namely SMEs!
However, it is not enough to offer re branded residential packages to the
SME market. SME's are a very specialised market and require a range of
additional services to make Internet packages an inviting prospect for them.

* ISPs must tap into the SME market if they are to succeed commercially
If you would like further insight into this issue, I can put you in touch
with Danny Sullivan Group Director of Affinity Internet, who would be happy
to talk to you about how Affinity plan to tackle the disparate SME market.
I will give you a call to ascertain your interest early next week.


Kirstie Young
MIDNIGHT COMMUNICATIONS

Tel 01273 666200
Fax 01273 666201
Mob 07967078982
http://www.midnight.co.uk








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