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NeonHippo Rolls Out FRIACO Service For GMTV – Britain’s Biggest Morning TV Programme

Birmingham, UK November 12th: NeonHippo, a B2B Internet Service Provider offering unmetered Internet access services to third party ISPs, has today announced that - the on-line arm of the UK’s number one breakfast television programme - has signed up to use the company’s FRIACO (fixed rate internet access NAME NAME) service as part of its newly rolled out vISP programme. currently has 170,000 regular users.

“GMTV already has a well established on-line presence,” explains Greg Rudd, CEO of NeonHippo. “By becoming a virtual ISP, it is offering its loyal user base an even better service. “ launched its vISP service early in November. There are two services; PayAsYouGo which is charged at local rate calls, and GMTV 24-7, which is the FRIACO service - unlimited Internet access at £14.99 per month. However, to celebrate the launch, a special rate of £10 per month for the first 3 months is being offered.

According to Margaret Sawdon, head of, there are a number of reasons why GMTV decided to launch its vISP service. “One of the main reasons for the vISP service was to expand the GMTV brand to our database of unique users who trust our TV brand and use our services regularly.”

Sawdon also cites revenue streams as another important factor. “ is keen to look beyond banner ads and sponsorship for additional sources of revenue. Another partner, Opera Telecom, has provided many new revenue streams by working with us on a dropdialler service, which is used to charge for entry to TV-based competitions on the website.
“It also provides a large SMS microsite, which is doing well, particularly with ringtones and voicemail. Launching our own-branded vISP with NeonHippo was the logical next step.”

A key incentive for users to sign up to the vISP service is a monthly competition where one subscriber is selected to come to the GMTV London Studios and watch the programme be transmitted live from 0600am to
0925am. They then get to meet the presenters (Eamonn Holmes and Fiona Phillips), have a tour of GMTV’s offices and an extended session with GMTV's Web Team.

“GMTV has shown that it’s at the forefront of integrating new media technologies and opportunities with existing products and business programmes,” concludes Rudd. “It realises the power of a strong brand on-line and, with the vISP service, understands how such a brand can be maximised to give consumers quality products and services while increasing revenue and awareness for the company. I look forward to working with GMTV over the coming months to enhance the vISP offering.”

GMTV is Britain's leading award-winning breakfast broadcaster, watched by six million people a day. was launched in February 2000 by the Prime Minister Tony Blair, live on-air. The site is targeted mainly at females (78% of its users) and 62% are aged between 25 and 44. 62% have a household income of more than £20,000.

About NeonHippo (

NeonHippo is a major pioneer of flat-rate Internet access services in the UK. The company is at the vanguard of the lobby to ensure that access to the Internet for all citizens is easy, affordable and represents good value for money. The company has advanced plans to offer a wireless service to corporate clients and will be launching a hosting subsidiary later this year. The ultimate aim of the company is to become platform agnostic and be able to deliver services to the consumer via any and all devices including PC, TV, mobile phone and PDA.
Lee Dixon, the ex-England and Arsenal footballer is a major shareholder and Non-Executive director of the company.

Technology Partners:

Viatel Global Communications Limited / NTL Communications
Viatel is the builder-owner-operator of state-of-the-art pan-European, trans-Atlantic and metropolitan fiber-optic networks and provider of advanced telecommunications products and services, including bandwidth, to corporations, carriers, ISPs, ASPs and SANs. Now part of NTL Communications, Viatel owns and operates a 2,200 kilometre advanced fibre-optic network linking 20 cities in the UK – a network that enables it to provide voice, data and Internet services throughout the UK. Viatel has more than 4,000 corporate clients in the UK, including 500 large blue-chip companies.

Murphx Virtual Innovative Solutions Limited

MurphX Virtual Innovative Solutions Limited is a dynamic company providing fully managed automated proprietary software and hardware solutions to various sectors of the IT industry.

Notes to Editors:

§ More information on NeonHippo‘s range of services is available at the website (

§ Photography, background material and interviews/comment regarding any of the information contained above are available from:

Greg Rudd
NeonHippo Limited

Paul Wooding
Account Director
RedEye Public Relations
T: +44 (0) 775 367 8326

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