edesigns.co.uk the UK’s leading email marketing consultancy, is pioneering a new type of Christmas card, which will allow UK businesses to reduce their Christmas mailing overheads by over 57%*, whilst providing them with a unique way to donate funds to the children’s charity ChildLine. The innovative exmas-cards (illustrated at http://126.96.36.199/exmas/media/edesigns_eflyer1.htm) will be distributed by email, allowing companies to forego the huge costs of getting Christmas cards printed, processed and posted. 10% of the cost will be donated to ChildLine** – the UK’s free, 24-hour helpline for children and young people in trouble or danger – for every order of exmas cards.
“Even if business owners genuinely want to thank their existing clients or touch base with prospective clients, nowadays they send out cards at Christmas because they feel obliged to do so: all their competitors are sending cards and they do not want to be shown up in anyway. But they have been finding that the Christmas card mailing is generally a huge expense with very little return,” commented the CEO of edesigns.co.uk, Louis Halpern.
“The financial and human resource costs of designing and printing cards and paying for the postage all adds up, at a time of the year when businesses are already stretched owing to the high costs of Christmas bonuses, overtime or temporary staff brought in to cover others away on holiday. This year, edesigns.co.uk’s exmas-cards will help businesses significantly reduce their expenses– not to mention eliminate the hassle of stuffing envelopes - and enable them to contribute to ChildLine at no extra cost to themselves.”
* The costs of the design, proofing, production, processing and distribution by first class post, of 1,000 offline Christmas cards featuring a bespoke design, a five colour logo and a printed B&W signature is £1,746.30. The costs of the design, proofing, production, processing and distribution by email of 1,000 online exmas-cards featuring a bespoke design, a five colour logo and a B&W signature is £1000.
** For every order made, edesigns.co.uk will pay £100 (+ VAT) to ChildLine Trading, which covenants all of its taxable profits to ChildLine (registered charity no. 1003758).
The exmas-card (illustrated at http://188.8.131.52/exmas/edesigns_examples.asp) is the latest ground breaking product from edesigns.co.uk, specialists in effective email marketing campaigns, innovative online promotions, and creative electronic stationery. Each company’s exmas-card will feature a tailor-made and professional design, which can be enhanced by animation and interactivity. Personalised greetings will be incorporated, and businesses wanting to take full advantage of the online medium of the cards can include a sales or marketing message and a link to their corporate website. Distribution and control of each emailing will be managed by one of edesigns.co.uk’s strategic partners, and carefully supervised by edesigns.co.uk.
ChildLine is delighted to be the beneficiary of the proceeds from the cards, and believes that this initiative by edesigns.co.uk will be the beginning of a new form of ‘indirect corporate donations’.
“Sadly, ChildLine knows that the festive season isn’t always a happy time for children. Far from being surrounded by fun, laughter and love at Christmas, many children are struggling alone over the holiday period, with serious problems and in desperate need of help,” said Corporate Partnership Manager of ChildLine, Susie Howells.
“Last Christmas ChildLine’s volunteer counsellors were able to give thousands of children the comfort and support they desperately needed – unfortunately, lack of funds meant that many more cries for help went unanswered.”
“edesigns.co.uk’s exmas cards will make it even easier for companies to make contributions to ChildLine this Christmas and to help many more vulnerable children reach the help they need and deserve.”
For further information please contact
Simi Belo at Guru PR Ltd
Tel: 020 7372 7169
Note to editors:
edesigns.co.uk (www.edesigns.co.uk) is the UK's leading email marketing consultancy, specialising in eCRM. The company pioneers the design, production and implementation of results-driven email marketing campaigns, innovative online promotions, and electronic stationery. Clients include Intel, Iceland, Halifax plc, The Professional Footballers Association and Chorion Bars plc.
Established in 1999 edesigns.co.uk is located in North West London and run by CEO Louis Halpern and co-founder and chief creative officer Marcel Cowan. It is a privately funded company, which has been running at a profit for the last two quarters, currently generating more than £1.2 million in revenue per year.
ChildLine is the UK's free, 24-hour helpline for children in trouble or danger. Trained volunteer counsellors comfort, advise and protect children and young people.
The number for children to call is 0800 1111. Lack of funds means that lines can be busy, so children may have to redial several times before they get through.
For every order made, edesigns.co.uk will pay £100 (+ VAT) to ChildLine Trading, which covenants all of its taxable profits to ChildLine (registered charity no. 1003758).
For more information visit ChildLine’s website at: http://www.childline.org.uk
About the exmas-card from edesigns.co.uk, with proceeds to ChildLine:
The exmas cards from edesigns.co.uk:
· will be tailored made using the clients’ individual design
· can be enhanced with animations and interactivity
· can include a sales message and a link to the company’s website
· can be available within 3 days
· costs begin at £1000 for 1000 emails sent
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