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Former Intel Executive to Lead Global Marketing and Corporate Branding Efforts

Marlow, England, 12 November 2001 – Trend Micro (NASDAQ: TMIC, TSE: 4704), a worldwide leader in antivirus and Internet content security solutions, today announced the appointment of David Rowe as executive vice president of worldwide marketing. Rowe is charged with overseeing product management, corporate branding efforts and building a world-class marketing organisation to help sustain the growth that Trend Micro is experiencing as the worldwide leader in the server-based antivirus market.

Rowe comes to Trend Micro from Intel Corp., where he was director of marketing and development for Intel Online Services - a subsidiary providing managed, outsourced computing services to corporations.
"David brings a great deal of global technology marketing experience to Trend Micro,” said Steve Chang, CEO. "He has already created markets for many new product concepts, ranging from chips to software to services, through a combination of marketing vehicles. At Trend Micro, I believe he will support and shape our innovative technology into products and the way we bring them to market to ensure that we continue to exceed our customers’ expectations. He is a valuable addition to our management team.”

“I’m excited to take up this new challenge during a time of tremendous opportunity for the information security industry,” said David Rowe. “I look forward to working with the Trend Micro team as it continues its wave of systematic innovation. My main focus at Trend Micro will be doing what I’ve done for the last 12 years: finding ways to meet the needs of customers with innovative technology solutions.”

During his twelve-year tenure with Intel, Rowe managed marketing processes from business development and strategic planning through product management and marketing communications. Positions included director of marketing for Intel’s Systems Management Division, product line manager for LANDesk(R) Virus Protect, which was co-developed with Trend Micro, and proxy general manager for an Intel software corporation acquisition. He also spent significant time developing businesses and business models in Japan (microcontrollers), China (antivirus software), Europe and Israel. He helped start Intel’s computing service outsourcing business three years ago and joins Trend Micro directly from that venture.

About Trend Micro

Trend Micro is a leader in network antivirus and Internet content security software and services. The Tokyo-based corporation has its European headquarters in Marlow, England, and business units worldwide. Trend Micro products are sold through corporate, value-added resellers and managed service providers.

For additional information and evaluation copies of all Trend Micro products, visit:

For further information about Trend Micro:

Penny Brennan
European Marcoms Manager
Tel: +44 (0) 1628 400525

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