Press Release Embargo: Until 06:00 13 November 2001
13 November 2001, London, UK
Networx Electronic Publishing http://www.networxep.co.uk, the website marketing and new media production company, have been appointed by HSBC Bank International Ltd., one of the world’s leading offshore banking and financial organisations, http://www.offshore.hsbc.com, with the specific task of raising the profile of the Bank’s offshore internet banking service. The objective is to increase customer interest and acquisitions utilising the Bank’s combined new and traditional channels.
The six-month campaign that started from late October 2001 and runs through to April 2002, involves search engine optimisation [SEO], express submissions, pay-per-click models and keyword purchases.
Some of the search engines and directories Networx will be targeting include: MSN, Yahoo, AOL, Freeserve, Lycos, Ask Jeeves, Google and Espotting. Focusing on the top UK traffic drivers is just one element of the strategy. Specialist and localised search engines, directories and portals are being sought for listings and placement to make sure the site is appearing in the forefront of the right target audiences.
Initially the main emphasis of the campaign will be submitting HSBC International to directories, portals and search engines ensuring that the correct pages are indexed. Networx will be addressing its SEO with the research and creation of meta-tags that encompasses title, descriptions and keyword development for relevant pages.
Networx’s campaign identifies that the Internet can play a key role in accomplishing the above for an offshore bank, due to the nature of the medium being accessible from almost anywhere. For example, the online world is now a key resource where expatriates can socialise from all over the world at anytime, gearing the offshore website to project its services to an audience that wish to use them online, is just one step in reaching them more effectively.
Martin Huxford, Managing Director, Networx Electronic Publishing, explains, "Approximately 85% of Internet users make use of search engines, directories and portals. Our job is to make sure that HSBC International are listed and ranked where their target audience are going to search for the offshore financial services and products that they offer. Networx understand just how important it is that HSBC Bank International be indexed throughout these resources correctly, so that it does not dilute their effectiveness by being in the wrong categories.
We expect to be addressing the very latest search engine promotional models to leverage HSBC International in resources that inform their customers about the information and products that they can receive from them off and online".
-Notes for editors-
About Networx Electronic Publishing:
UK based Networx, formed in July 1995, and is a provider of e-business and new media services to blue-chip clients, primarily in the financial sector. Its clients include HSBC and the BBC.
Financial services clients:
HSBC Treasury and Capital Markets, HSBC in Greece http://www.hsbc.gr, HSBC in Turkey http://www.hsbc.com.tr, HSBC in Spain http://www.hsbc.es, HSBC Premier http://www.premier.hsbc.com, HSBC Premier Offshore , HSBC Bank International, HSBC Direct Financial Services (travel insurance)
HSBC Turkey http://www.hsbc.com.tr
HSBC Asset Management http://www.assetmanagement.hsbc.com
First Direct Travel Insurance http://www.firstdirect.com
Retail: Towels.co.uk http://www.towels.co.uk
Tim Gibbon, PR Consultant, Email: mailto:firstname.lastname@example.org, Telephone: 020 8586 5767, Mobile: 07930 375663 Fax: 0870 1308135, Website: http://www.elementalpr.co.uk
Martin Huxford, Managing Director, Networx Electronic Publishing Ltd, Email: mailto:email@example.com
Address: 13 Old Printing House Square, Arundel, West Sussex, BN18, 9JH
Telephone: 01903 885 685, Fax: 01903 885 686, Website: http://www.networxep.co.uk/splash.htm
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