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Imark Communications, organiser of the Softworld series of events, has added a new event to its portfolio today by announcing the launch of Softworld Enterprise Application Integration which will take place from 16 – 17 October 2002 in Hall 18 at the NEC, Birmingham.

Softworld Enterprise Application Integration (EAI) is set to become the business integration event and will showcase the tools and technologies that update, consolidate and co-ordinate all of the computer applications within – and between – enterprises.

“In today’s current climate, organisations are regularly re-evaluating their IT strategies” comments Justin Opie, Sales Director at Imark Communications. “The impact of e-Business has meant organisations are continually having to embrace new applications, whilst ensuring these are flexible enough to change with market conditions, and still linking into existing legacy systems. This is where enterprise application integration tools and technologies are becoming essential in helping organisations to integrate all of these facets, and are an important component of any organisation’s enterprise application strategy.”

The event already boasts support from the industry, with PricewaterhouseCoopers as a key partner in the event. Andy Thomson, Director Technology Solutions at PricewaterhouseCoopers said: “In the e-Business world, where collaboration across the value chain from supplier to customer and the ability to pass information - not just within the enterprise, but to pass information across the value chain is almost prerequisite, EAI has a significant role to play. Softworld EAI offers the opportunity to see, consult and discuss with EAI solution vendors the issues, benefits and costs of adopting this technology within your organisation.”

“Softworld EAI compliments our other Softworld offerings, and as such is a critical part of the Softworld portfolio” continues Opie. “The existing Softworld Accounting & Finance and HR & Payroll Forum events showcase back office technology, whilst another recent new launch – Softworld Customer Supplier Technology (CST) – features front office technology. Softworld EAI will showcase the technology that forms ‘the glue’ between these applications, creating seamless virtual systems.”

All four events will be co-located in Autumn 2002 creating the largest Softworld offering to date and, vitally, will deliver the entire e-Business procurement team. Softworld EAI will attract an audience comprising senior technical management from ICT departments as well as business management with a high degree of technical awareness. The Softworld Accounting & Finance and HR & Payroll Forum events will deliver Financial and HR personnel and Softworld CST will attract sales, marketing, customer management and supply chain professionals.

The event will follow the traditional Softworld format, comprising three primary components; a comprehensive exhibition of the leading solutions providers in the market; an independent educational programme of breakfast briefings and masterclasses hosted by leading consultancies in this sector such as PricewaterhouseCoopers; plus a vendor seminar programme comprising product demonstrations, case studies and visionary Solutions Centre presentations.

All pre-registered visitors will also receive a Softworld Buyer’s Guide to Enterprise Application Integration technologies (worth £120) which will prove invaluable in helping research the right business software. The guide contains white papers, case studies, opinion pieces and comprehensive corporate and product profiles for all of the exhibiting companies.

For more information on the event, please visit:


Notes to Editor:

1. Imark Communications (Europe) is a B2B media company which specialises in producing highly focused trade exhibitions for the information technology and telecommunications industries.

Imark’s differential is its intellectual approach to interactive marketing. All Imark events have a high degree of educational content – developed by Imark’s conference producers in consultation with leading industry analysts and consultancy firms, such as Andersen, PricewaterhouseCoopers and KPMG Consulting. This makes attending an Imark event a highly productive experience for both exhibitors and visitors alike.


Software and e-Business events for professional business communities.

o Softworld Accounting & Finance (March & October)

o Softworld HR & Payroll (Feb and October)

o Softworld Supply Chain (March)

o Softworld Customer Supplier Technology (October)

o Softworld Enterprise Application Integration (October)

2. Imark is owned by VNU Business Media Europe – one of the world’s leading media and information companies. Its core activities are marketing and media information, business information and directories. VNU is active in more than 100 countries, spread across all continents. The company employs over 35,000 people and has annual revenues of approximately EUR 4 billion.

Press contact:

Emma Harris
Tel: 01932 730 704

This press release was distributed by ResponseSource Press Release Wire on behalf of Imark (VNU Exhibitions Europe) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit