Strategic Alliance Expands Security Technology Portfolio
Strategic Alliance today announced that it has been appointed to manage and implement a pan-European public relations programme for Rainbow Technologies, a global leader in security solutions for the Internet and eCommerce. Rainbow Technologies is a complementary addition to Strategic Alliance’s portfolio of clients in the high-technology security sector. Rainbow Technologies is the world’s leading provider of software security tokens, USB Web authentication tokens and SSL acceleration solutions.
“Public relations forms a core part of our marketing communications plans. We were impressed with the understanding of the security market that Strategic Alliance demonstrated and we are looking forward to a successful ongoing partnership,” said Graham Peat, European marketing manager at Rainbow Technologies.
“Rainbow Technologies is an innovative, dynamic global company in a growing technology market segment,” said Nicholas Flowerdew, chairman, Strategic Alliance. “We are delighted to work with them to support their overall marketing objectives across Europe. Strategic has built up a wealth of expertise specifically in high-tech security and the partnership between our businesses is an excellent fit.”
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Catherine Eyres / Sarah Hewitt
Strategic Alliance International
About Rainbow Technologies
Founded in 1984, Rainbow Technologies is a leading provider of security solutions for the Internet and eCommerce. Rainbow applies its core technology to a variety of Internet applications from securing software, to the acceleration of secure communication for eCommerce and Virtual Private Networks (VPNs). Rainbow's products include; secure Web server and VPN acceleration boards; anti-piracy and Internet software distribution solutions; PKI-based security solutions; voice, data and satellite security systems; and USB-based Web authentication tokens. Rainbow eSecurity is headquartered in Irvine, California, and has offices throughout the United States, United Kingdom, France, Germany, Australia, China, India, The Netherlands, Brazil, and Taiwan. A network of nearly 80 authorised distributors sell Rainbow products worldwide.
For more information, visit our Web site at http://www.rainbow.com
About Strategic Alliance International
Strategic Alliance International, Amersham, Bucks., is a leading independently-owned international business-to-business public relations consultancy. Focused predominantly in the high-technology business solutions marketplace, the company delivers single and multiple country communications programmes through its own operations in the UK, France and Germany, complemented by partnerships with a network of local specialist consultancies in the rest of Europe, Asia Pacific and North America.
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