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New Distribution Pact Combines Benefits of Macromedia’s
ColdFusion With Ensim’s ServerXchange Hosting Automation Platform

LONDON, November 13, 2001 – Ensim® Corporation, the leading hosting automation provider, announced today a distribution agreement with Macromedia, Inc. that expands the revenue-producing capabilities of ServerXchange™ for Ensim’s hosting-provider customers. The agreement allows ServerXchange-enabled providers to host dynamic sites developed with Macromedia ColdFusion, a popular environment for the development and deployment of powerful Web applications.
With the Ensim/Macromedia solution, ISPs, data centre operators and Web hosters of all sizes have the server infrastructure to support ColdFusion dynamic Web sites typically used for business automation, e-business and other valuable applications. For enterprises, the new agreement presents them with a wider range of hosting providers that can accelerate time-to-market and time-to-revenue through ServerXchange.

“Web-site developers have clearly put their weight behind ColdFusion, and so it’s the next logical step for Ensim to give our customers the ability to host sophisticated Web- sites that hold the greatest potential to increase their revenue,” said Sandip Gupta, vice president of business development at Ensim. “Ensim has high expectations for our relationship with Macromedia, as we co-operate to give hosting providers a true competitive advantage.”

“ColdFusion is broadly adopted in the Web-hosting market,” said Mike Bergeron, vice president of business development at Macromedia. “Macromedia is excited to work with ServerXchange to provide Web hosters with an efficient and scalable platform to deploy and manage hosted ColdFusion Web sites.”

With ServerXchange, hosting providers can instantly develop a hosting business using Windows® 2000, Linux or Solaris® as platforms for their servers. Providers of hosting plans using ServerXchange enjoy:

· A powerful point-and-click, remote administration-interface.

· A complete set of automation tools for provisioning, deployment and configuration of servers, customers and hosting plans.

· Easy-to-use customer self-administration tools for resellers and end customers.

· Mass administration of deployed services.

Macromedia ColdFusion combines an intuitive, tag-based language with a proven, reliable Web application server to give individuals and businesses the easiest and fastest way to build and deploy powerful Web applications. Adopted by hundreds of thousands of Web developers, ColdFusion combines an open, extensible architecture that integrates easily with existing databases, directories, mail servers and other systems, as well as built-in application and infrastructure services that help developers present information elegantly and achieve the highest level of performance and reliability.

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About Ensim Corporation

Ensim Corporation is the market leader in Hosting Automation products and services. The company’s flagship product, ServerXchange, is used worldwide to automate the management, deployment and sales of hosted services. Ensim is headquartered in Sunnyvale, California with sales offices in the United States, London and Singapore. The privately held company is funded by: New Enterprise Associates, Worldview Technology Partners and other blue-chip venture capital firms.

For additional information please visit or call +1-877-693-6746.


Irwin Greenstein
Ensim Corporation
+1 408 745 3369

Alex Murphy or Paul Shlackman
Strategic Alliance International
+44 (0) 1494 434 434

This press release was distributed by ResponseSource Press Release Wire on behalf of Strategic Public Relations Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit