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Anyone can remix a ringtone - it's cool, it's fun, and it's you

Bracknell, UK, 14th November 2001 - SSEYO (R), world leader in technologies
for billable music content from GSM to 3G, announces today the world's first
intelligent ringtone remixer for mobile phones. It is many times more
powerful than traditional ringtone composers, which simply let users edit
musical scores, and which require a significant degree of musical skill. The
SSEYO ringtone remixer instead lets a user easily make a ringtone remix
that's close to the original melody, but is personal to them.

Ringtones are projected to be the first billion dollar mobile content market
in which artists and their fans can participate and interact. SSEYO's
Ringtone Remixer application, the first of which features DJ Spuddy, lets
music fans easily remix a melody as a ringtone, purchase the remix and then
send it to their mobile phone. The ringtone remix always sounds close to the
original melody, but is personal to the remixer.

The Ringtone Remixer application communicates with the patent pending and
licensable SSEYO Koan Ringtone Engine (SKRE), which resides on a server.
This intelligent engine creates the melodic variations, based around the
user interaction with the interface and a ruleset for the specific melody.
Once the remix is created the user can purchase the ringtone through an
Interactive Voice Response (IVR) system managed by SSEYO's backend partner
Salletech, a leader in ringtone and mobile billing infrastructure and
suppliers of services to many popular websites.

The application supports the creation of enhanced mixes, where the user can
choose the sounds and drumkits used. It also enables these mixes to animate
the DJ Spuddy character. These optional features require the SSEYO Koan
Plugin to be installed, which is a small download.

About the release John Tenconi, SSEYO CEO said "Mobile portals are looking
for ways to increase their revenues quickly. Ringtone remixing extends the
market for ringtones and is fun, community building, revenue generating and
fast to roll out. The interface to the ringtone remixer application can be
fully customised for any artist, content or brand owner and an application
can be rolled out within a week, complete with integrated back end billing."
He added, "SSEYO is already in discussions with significant partners about
licensing the SKRE for use with branded remixing applications. We expect to
make further announcements hot on the heels of this one."

To access the application, see : http://www.sseyo.com/RingtoneRemixer

http://www.sseyo.com/news/pr20011113.html



©Copyright 2001 SSEYO Ltd. All Rights Reserved. SSEYO, Koan and the SSEYO
logo are either registered trademarks or trademarks of SSEYO in the United
States and/or other countries. All other brand and product names are
trademarks or registered trademarks of their respective holders.
Notes to Editors


About SSEYO - Mobile Music Making

2001 BAFTA Interactive Entertainment Award Winner SSEYO® (pronounced
"say-oh") develops products that deliver a complete roadmap for billable
music content from GSM to 3G. SSEYO has two main technologies, branded KOAN,
that can be deployed on the server and the device itself :

RINGTONE REMIXING - http://www.sseyo.com/RingtoneRemixer
Engines and applications that create ringtone remixes for existing handsets.
They extend the ringtone market through allowing people to personalise
branded ringtone content.

AUDIO FROM SMS - http://www.sseyo.com/showcase/vectoraudio/index0.html
Client-side interactive audio software platforms that use vector audio
techniques to deliver music, sounds and FX from as little as 1 SMS.

SSEYO is working closely with many blue chip companies, and is a member of
the Open Contents Platform Association founded by Kyocera, Sharp, JVC and
Tao Group.


For further information, please contact

Sara Claridge
Marylebone Media Relations Ltd
+44 (0) 1344 876 558
Email: sara@marylebone.co.uk

John Tenconi, CEO
SSEYO
Tel: +44 (0) 1344 397597
Fax: +44 (0)1344 397511
Email: koaninfo@sseyo.com
WWW: http://www.sseyo.com




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