London based performance advertising network, Adviva Media, today announced the introduction of AMS, its third party ad management solution built on their proprietary, intelligent ad-serving technology.
AMS presents a complete, cost-effective solution to web publishers. By offering ad-serving at a realistic price, AMS gives web publishers the opportunity to accept a wider selection of campaigns. In addition, AMS offers the ability to fill unsold inventory with performance ads with no ad-serving costs – a factor that has prevented many publishers from maximising unsold capacity revenues. As AMS is a UK supported, served and managed ad-serving alternative, publishers can be reassured of a level of customer service that is perceived to be lacking in the current market.
Adviva Media’s UK Director Phil Coote commented ‘Adviva have found a strong demand from Publishers for a product that provides straightforward ad-serving at a price that makes sense for the rates they are currently being offered from Advertisers. The AMS solution provides ad-serving that Publishers can use for all CPM/CPC/CPA deals as well as benefiting, should they choose to, from no ad-serving costs when Adviva serve performance based ads into their unsold inventory. It's a simple win/win situation that's proving extremely popular.’
Adviva Media Ltd
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