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Italy-based Fineco to Improve Business Operations and Customer Service with Delivery of Personalised Financial Information

MicroStrategy Incorporated announced that Fineco (, Europe's largest online brokerage firm, has selected MicroStrategy software to improve business operations and enhance its customer relations. Fineco will use the MicroStrategy Business Intelligence Platform to deliver personalised financial information to its
300,000 customers via the Web, short message service (SMS), email, fax and voice.

"We selected MicroStrategy for its superior analytical capabilities and for its ability to integrate with Fineco's existing systems," said Edoardo Giorgetti, director of marketing at Fineco. "Fineco derives its success from the capacity to establish a relationship with customers based on a true multi-channel dialogue. MicroStrategy 7 not only allows us to deliver Web-based reporting capabilities internally to our managers, but also helps us create a better customer experience by enabling us to deliver personalised services to our clients via the device of their choice. The ability to anticipate customer requirements through a better understanding of customer behaviour and investment preferences will solidify Fineco's leadership as an online bank and brokerage in Europe."

"We are thrilled that yet another highly reputable European company has chosen MicroStrategy," commented Bob Skeens, UK country manager, MicroStrategy. "Personalisation through multi-channel capabilities is a must-have in the financial industry where organisations are depending more and more on services rather than products to differentiate themselves. Intelligence about the customer lies at the heart of successful service and that is what the MicroStrategy 7 platform provides. We are confident that this will enable Fineco to forge superior relationships with its customers and hence strengthen its presence in the market."

Using MicroStrategy, Fineco is able to analyse customer behaviour through its diverse channels (Internet, show room, call centre) and to launch personalised offers to promote better customer service and ensure the success of its marketing campaigns. The agreement includes the participation of systems integrator Sol-Tec Soluzioni Technologiche for the planning and implementation of Fineco's data warehousing solutions.

MicroStrategy Italy's clients include: Banca Nazionale del Lavoro, Danone, Fastweb, Gucci, Jumpy, Omnitel Vodafone, Targa Services, Telecom Italia and Wind.


About Fineco

Fineco, the first European online trading operator, offers trading services on the prinicipal European and U.S. markets and banking, financial planning and consumer credit services to approximately 300,000 clients via the Internet. Fineco also offers access to a network of more than 1200 financial planners in Italy.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organisations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has approximately 1000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners.

For more information, please visit MicroStrategy's Web site:


Marjan Khanji/ Gillie Tennant
Brodeur Worldwide
Tel: 01753 448836


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