US-Based Company Chooses UK Firm For Marketing Programme
London, November 19th: Probe Media, one of the UK’s leading permission based marketing specialists, has started work on its first ‘overseas’ permission-based marketing campaign for the US-based video game company Novalogic. Despite the obvious geographical difficulties, Probe Media was selected, above US-based agencies, on the strength of work carried out for Novalogic in the UK.
Surfers in the US visit the Novalogic website (http://www.novalogic.com) and download a demo of upcoming title Comanche 4. After playing the demo, feedback must be submitted via a questionnaire designed by Probe and hosted on the company’s jointhelist.com web server.
Probe analyses the responses on a daily basis, sending data back to the United States. This provides Novalogic with vital feedback on the ‘make-up’ of their target customer and also what they think about Novalogic’s games, customer service etc.
“Probe’s experience in designing, implementing and analysing permission based marketing campaigns means that our clients receive information that is of immense strategic benefit,” explains Don Pawley, Managing Director at Probe. ”The ability to communicate with and act on information given from existing and potential customers helps companies such as Novalogic to stay ahead of the competition and produce titles of consistent quality and critical success.”
Probe Media offers a range of direct marketing programmes to the video game sector. All are designed to instil and retain brand loyalty, capture and interrogate customer feedback and of course, improve sales.
About Probe Media
Probe Media has been a subsidiary of The Galleon Groups since February 2001. Based in London it was originally established in 1991. As a database marketing company, Probe Media builds and manages consumer databases on behalf of clients, then markets their products to the databases. The client base covers the entertainment industry, including record companies, computer games publishers and radio stations. Probe media also owns www.jointhelist.com. It offers branded customer registration facilities to clients as well as personalised mass email-casts in text and HTML formats.
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