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Leading UK-based shoe retailer to use MicroStrategy 7 to develop sophisticated sales and inventory analysis for its 330 outlets

MicroStrategy Incorporated a leading worldwide provider of business intelligence software, today announced that Faith Shoes, one of UK's largest retailer of women's shoes, has selected the MicroStrategy Business Intelligence Platform to track its key business parameters to ensure rapid response to customer needs. Faith Shoes will deploy the MicroStrategy 7 platform to provide users at its 330 outlets with sophisticated sales performance and inventory analysis capabilities.

As one of the UK's leading shoe manufacturers and retailers, the company saw the need to enhance its sales and inventory tracking processes and hence improve its overall business operations, to better react to market trends. The company selected MicroStrategy because of its proven experience in the retail sector.

"Right from the start, MicroStrategy demonstrated a clear understanding of our business needs," said, Lionel Stock, Head of Finance at Faith Shoes. "We need to have quick and accurate insight into sales trends and supply chain efficiency to rapidly modify pricing and promotion strategies. This knowledge, coupled with its scalable, reliable platform, left us with an easy decision to make."

"As competition gets more aggressive, retail organisations like Faith Shoes need to work harder to generate revenues," said Bob Skeens, country manager of MicroStrategy UK. "For retailers, this means it is necessary to collect large volumes of data to analyse trends and performance, making efficient management of the enterprise more challenging than ever before. MicroStrategy's business intelligence platform offers a rich set of analytical functionality that automates this process allowing Faith Shoes to refine its focus on achieving its business objectives."

In the future, Faith Shoes plans to extend the MicroStrategy deployment to analyse its supply chain processes as well as customer behaviour.


About Faith Shoes

In 1964 Samuel Faith founded Faith Shoes, which has grown into a chain of over 300 stores, including stand-alone and concessions trading within Topshop, Debenhams, Allders and Dorothy Perkins, nationwide. Combining a blend of inspirational style and affordability, the Faith experience is enhanced by a dedicated approach to customer services. From small beginnings, the company's vision has brought it successfully into the new millennium. Its achievements have been officially recognised with prestigious awardsm including the UK Footwear awards for "Best Women's Shoe Retailer", Company's and "She's Gotta Have it" High Street Awards for "Best Footwear" and Cosmopolitan's "Fab" Fashion and Beauty awards for "Favourite Shoe Retailer."

Faith has ambitious plans to continue its expansion in the coming years. Supporting this activity requires leading edge information systems, in the outlets, distribution centre and administrative offices. MicroStrategy will play a key role in ensuring that the vast amount of data generated by the business is transformed into accurate, appropriate and timely information, improving our service to our staff, managers, and most of all, our customers.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organisations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has approximately 1000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners.

For more information, please visit MicroStrategy's Web site:


Marjan Khanji/ Gillie Tennant
Brodeur Worldwide
Tel: 01753 448836


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