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International clothing company introduces zoom images on web site; gives customers a better purchasing experience

MGI, a leading global provider of visual media software and infrastructure solutions, today announced that Bon’A Parte A/S, an international fashion company that traditionally sells clothing through printed mail order catalogues, has introduced MGI Zoom Image Server technology onto its web site at, in time for the Christmas shopping period.

The technology enables a large database of 500 high-resolution images of the products on sale to be streamed to Bon’A Parte’s web site, allowing customers to examine items in close detail online before they make a purchase.

The web site was developed by Danish e-business specialists, Resite (

Brian Andersen, Internet operations manager, Bon’A Parte, said, “MGI’s technology saved us a great deal of time, as we could use the same images we already had in place for our catalogues. It also enabled the images to be implemented online with the minimum of effort – allowing our customers to zoom into a degree of detail we never thought possible.

“Furthermore, we did not have to compromise our business philosophy or strategy in any way to carry out the demands set by new technology. Having worked closely with Resite and MGI, we now have a successful solution, which is very much appreciated – and used regularly – by our customers. We expect to see a significant increase in sales this Christmas, as a result of this additional functionality.”

Stephen Mold, MGI’s European managing director, said, “The Bon’A Parte online store is an excellent example of Zoom Image Server’s image management capabilities, and demonstrates how easy it is to implement the software into an existing e-business infrastructure.”

Notes to Editors:

For further information about MGI, please contact: Jenny Hodge, communications manager, MGI,
tel: +44 (0)1908 278106 / +44 (0)7775 897360, email: .

MGI contact information for publication:

MGI web site:

Customer enquiries and sales: 01908 278100

Resite PR contact:

Søren Trillingsgaard, project manager,

Bon'A Parte PR contact:

Brian Andersen, Internet operations manager,

About Resite

At Resite, we believe that usability, focus and functionality are inseparable factors in the development of successful new technology. We have made it one of our main priorities to develop solutions with additional usability focus compared to existing comparable solutions.

Our main activities include:

- Sales and development of visualisation products for e-business solutions

- Usability consulting and testing

Resite is official Danish distributor for MGI Zoom Image Server.

About Bon'A Parte

Bon'A Parte is an international mail order company. The company publishes a wide range of catalogues with fashionable clothing for women, men, children and teenagers. One of the company’s core focuses is the creation of synergy between traditional mail order sale and the new possibilities created by the Internet. The Company’s annual revenue from sales in Denmark, Germany, Sweden and The Netherlands was DKK 368 million in year 2000 and the annual growth rate is 30%.

About MGI

MGI is a leading global provider of visual media software and infrastructure solutions that enable individuals and businesses to maximise their use of digital images and video. MGI’s flagship PhotoSuite and VideoWave products are distributed in more than 40 countries through traditional and online channels, and its image server technologies and web tools are used by leading commercial web sites worldwide. The Company’s products include proprietary technologies supported by more than 90 patents and patent pending applications. With headquarters in Richmond Hill, Canada, MGI maintains branch offices in the United Kingdom, France, Germany, Japan, Taiwan and Korea. MGI is a public company whose shares are traded on the Toronto Stock Exchange under the symbol 'MGI'. MGI is ranked among Canada’s top ten fastest growing technology companies based on the percentage of growth in revenues from 1996-2000. More information may be obtained on the Company at or .

In the UK, MGI is a member of the British Photographic and Imaging Association (BPIA), the Photo Marketing Association International (PMA) and The European Leisure Software Publishers Association (ELSPA).

© MGI Software Corp., 2001. MGI, Zoom, VideoWave and PhotoSuite are registered trademarks of MGI Software Corp. All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Rovi Europe Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit