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London 13 November, 2001 Design2 Communications a leader in web technology solutions, announced today that they have launched a unique new software that manages business critical online enquiries and transforms online Customer Relationship Management (CRM) programs.

“At present, most companies incur problems with the management of their website enquiries. Frequently, we have been asked how online enquiries could be integrated into a database and marketed to, in a timely and efficient manner” comments Raj Kesav, Director Design2 Communications. “The problem is that to ensure web enquiries are captured by the database and intelligently marketed to, traditionally a company would have to use a legacy system or manually extract and import the data into the marketing database or CRM” comments Kesav. “We have solved this problem by creating a low cost off-the-shelf solution, that allows the marketing department to communicate and develop brand loyalty with online enquiries”.

Customer Benefits

Apart from communicating with on-line enquiries the easy to use software dramatically reduces administration time by producing bulk address labels and email responses without compromising any privacy rules. The software streamlines the follow up and management of enquires most CRM systems cannot yet handle. As a result intelligent marketing can be conducted with promotional offers, newsletters or simple customer service follow-up. If required the software can easily integrate with existing CRM solutions.


Functionality

“We tried to incorporate comprehensive functionality for end users, such as the ability to create an online form that writes to a local database, particularly useful if new information is required during a campaign. This saves the company the time and costs of web designers” explains Kesav. “As the software was produced specifically with the marketing manager in mind, we addressed the importance of producing targeted email responses for marketing campaigns or other sales promotion. If postal follow up is required, labels can easily be produced from a choice of predefined formats of Avery™ or Dymo™ labels for mailing company brochures.


Technology

“Our choice of popular operating systems and facilities, such as MS Outlook Express and Microsoft® Windows 98, ME, NT, 2000 platforms ensures users have familiarity and understanding of the systems. We have incorporated MS Access as the database format as marketing professionals tend to use this format. For companies handling larger amounts of data, we can incorporate MS SQL” remarks Kesav. “The software interface utilises Microsoft® standard features and functions, making it highly user-friendly”.


Partners

“Much interest has been expressed in the product so far and we have a number of leading partners involved. We are currently embarking on a partners program to recruit both technology partners and VAR’s that have involvement in e-business or the marketing function.


About Design2

Design2 is a leading technology company specialising in web related solutions that assist e-Business marketing. Solutions range from web based Customer Relationship Management (CRM), design, content management, client extranets and e-commerce. The company remains at the forefront of the industry through a strategic vision with emphasis on innovative, cutting-edge solutions for achieving business goals.

Contacts

Press Contact:
Allison Upton, Marketing Manager
Tel: 020 8880 4789, aupton@design2.co.uk


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