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New Media Maze http://www.newmediamaze.com the Interactive Marketing Consultancy have been retained by Columbia Tristar Home Entertainment http://www.columbiatristar.co.uk/ to promote The Grinch Video and DVD release http://www.thegrinchmovie.co.uk .

It is the first time Columbia Tristar Home Entertainment has appointed New Media Maze to work on a campaign and is particularly important because they have be retained to specifically create, launch and run this major Christmas release.


The promotion for the Universal Pictures UK and Columbia Tristar Home Entertainment release of the Video and DVD is out to own from 19th November 2001, and is set to be a hit title when released for home entertainment.

The Grinch, which is PG rated film is based on the book by the famous Dr. Seuss, stars Jim Carey as the creature that hates Christmas and plots to steal it away from the Whos who live in the magical land of Whoville.

The comprehensive campaign that targets the children’s audience, includes website design by N1 Media who built The Grinch UK website, and games by Colbalt Blue who developed the games for the website and third party promotions.

The Grinch campaign will be pushed for until Christmas Eve with major online promotions including an online content deal with two major websites running from 19th November 2001, that are to host specially branded games for their sites.

The advertising campaign will be running across childrens and parenting sites complemented with email marketing, with an HTML email driving recipients back to The Grinch website at http://www.thegrinchmovie.co.uk where they can learn more about the Video and DVD release.

Hayley Barker, Online Promotions Manager explains, "The release is extremely important for Columbia Tristar Home Entertainment and Universal Pictures UK, because it’s probably their most crucial Christmas release. The creatives and their placement is key because the audiences are either children or parents, so that has to be figured into the equation."


Dave Smith, New Media Maze’s Business Development Director says, "We are eagerly awaiting the launch of The Grinch UK website and the promotional activity that accompanies it, because it’s such a great seasonal release for Video and DVD - the timing is perfect.

The creative, games and website have been branded extremely well and capture what the film is all about, appealing to audiences, whether they are adults or children."


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-Notes to editors-


New Media Maze Clients:


50/50, Columbia Tristar, Crazy Shark, EMIChrysalis, Interlotto, Linakers, Sony Music, Universal International, Universal Pictures UK, Universal, Playback, Vision Video Ltd [VVL]

Contact

Tim Gibbon, PR Consultant, Email: mailto:newmediamaze@elementalpr.co.uk, Telephone: +44 (0)20 8586 5767,

Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.uk


Hayley Barker, Online Promotions Manager, Email mailto:info@newmediamaze.com
Dave Smith, Business Development Director, Email mailto:info@newmediamaze.com

Bristol Office: Website: http://www.newmediamaze.com, Email: mailto:info@newmediamaze.com

Telephone: +44 (0)117 311 3999, Fax: +44 (0)117 924 9930

Address: New Media Maze Ltd, 8 Brunswick Square, Bristol, BS2 8PE


London Office: Website: http://www.newmediamaze.com, Email: mailto:info@newmediamaze.com,

Telephone: +44 (0)207 422 0041, Fax: +44 (0)7092 259207

Address: New Media Maze Ltd, Room G101A, Directors Block, The Old, Truman Brewery, 91 Brick Lane, London,
E1 6QL



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