VVL [Vision Video Limited] have appointed New Media Maze http://www.newmediamaze.com to promote the UK release of the Bridget Jones Dairy Video and DVD release. The interactive marketing consultancy has been retained by VVL for marketing online the big movie smash that stars Renée Zellweger, Hugh Grant and Colin Firth.
SpecialMoves http://www.specialmoves.co.uk the digital media house and consultancy, have been appointed to work with New Media Maze to create and build all of the creative, front and backend of the campaign for the pending release.
The Bridget Jones's Diary based upon the international best selling novel by Helen Fielding, proved extremely popular taking 41.7 million at the UK box office. The campaign will be pushed using a comprehensive online promotions campaign including email and viral marketing.
The primary aim of the campaign is to widely promote the UK release of the film for Video and DVD, which is available to buy from 1st December 2001.
The campaign commences from 19th November 2001 and runs for initially one month until mid-December 2001.
The campaign also informs movie fans of prizes and merchandise that are to be given away with online promotions and gives them opportunity to take part in the UK's biggest ever survey.
New Media Maze's, Account Director, Julianne Reynolds, explains, "This was an immensely popular film at the box-office that a lot of people, especially women, identified with. We shall be using targeted online mediums that integrate the offline promotion to ensure that the film is exposed to audiences that found the cinema release enjoyable."
Reynolds adds, "It will be a huge campaign being pushed across 11 different websites with a combination of targeted promotions being used. It is expected that the campaign will crossover and filter into audiences virally, including individuals that may not have been initial targets, which is something that we would like to see.
The campaign will include off and online PR and marketing to seed interest and drive individuals to the online promotions vehicles so that they participate in the competitions, and especially the online survey which has been created especially for this release."
Louisa Mitchell VVL spokesperson adds, "The Bridget Jones Diary is a fantastic film that received countless great reviews. Therefore, it's a hugely anticipated Video and DVD release, so we were looking for the right PR, marketing and approach to take promoting the UK release that captured the imagination and buzz that the cinema did.
We are pleased with the creatives and the mechanisms that New Media Maze and Special Moves have recommended for the integrated campaign and are very much looking forward to the launch in the weeks to come."
-Notes to editors-
New Media Maze Clients:
Universal Pictures UK, Universal Playback, Vision Video Ltd, (VVL) Universal International, Columbia Tristar, Crazy Shark, Sony Music, EMIChrysalis, Interlotto, Linakers, 50/50
Tim Gibbon, PR Consultant, Email: mailto:firstname.lastname@example.org, Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135, W: http://www.elementalpr.co.uk
New Media Maze
Julianne Reynolds, Account Director, Email: mailto:email@example.com
Dave Smith, Business Development Director, Email: mailto:firstname.lastname@example.org
Bristol Office: Website: http://www.newmediamaze.com, Email: mailto:email@example.com,
Telephone: +44 (0)117 311 3999, Fax: +44 (0)117 924 9930
Address: New Media Maze Ltd, 8 Brunswick Square, Bristol, BS2 8PE
London Office: Website: http://www.newmediamaze.com, Email: mailto:firstname.lastname@example.org,
Telephone: +44 (0)207 422 0041, Fax: +44 (0)7092 259207
Address: New Media Maze Ltd, Room G101A, Directors Block, The Old, Truman Brewery, 91 Brick Lane, London,
SpecialMoves Website http://www.specialmoves.co.uk, Email : email@example.com
Address : 1st Floor, 23-24 Easton Street, London, WC1X 0DS, United Kingdom
Telephone : +44 (0) 20 7278 7448, Fax : +44 (0) 20 7278 6646
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