Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.


Further Enhancement of Identex’s Best of Breed Marketing Automation Solutions

Identex, a specialist in customer management and marketing automation solutions today announced a partnership with Business Objects, the leading provider of Business Intelligence (BI) solutions, which allows Identex to embed the BusinessObjects™ query, reporting and analysis software into its integrated marketing automation solution. This new agreement will enable Identex to provide clients with fast and easy access to customer data via customised reports.

Identex’s solutions increase efficiency, saving time and money, through the automation of marketing processes. Using BusinessObjects Identex’s clients can now benefit from enhanced reporting capabilities. Clients can create, save and distribute reports tailored specifically to their detailed needs, at all levels.

Client Relationship Director at Identex, Geoff Downer comments, “Our aim is to develop the systems and knowledge that will get our clients closer to their customers than ever before. The seamless integration of BusinessObjects reporting capabilities complements our full range of database and data quality management systems, campaign management tools and analytics expertise.”

“We are very pleased that Identex has chosen to partner with Business Objects as the business intelligence standard for its marketing automation solution,” said Steve McLoughlin, Channel Sales Director, Business Objects. The addition of BusinessObjects to the Identex portfolio will provide the industry with a value-added marketing solution.”

Dixon Motors, Citroen and Daewoo Cars are all existing customers of Identex and Business Objects which will benefit from the new partnership and the resulting joint expertise, solution design, integration and support from each company.

The agreement further extends Identex partnerships with Industry leaders such as Alterian, smartFOCUS, Firstlogic and EuroDirect.

About Identex

Identex is a specialist in the customer management and marketing automation market. For over 30 years the company has implemented, integrated and managed software to enable companies to intelligently use customer information to increase profits and reduce costs.
The company focuses on strategic business areas that include all key aspects of marketing communications: campaign management, database management, global information management, digital technology, analytics and consultancy.

Identex has alliances with market leaders that have complementary technologies and skills to contribute to the success of Identex’s customers. These partners include Alterian; Business Objects; Dun & Bradstreet; EuroDirect; Firstlogic; smartFOCUS and Zalpha.

Identex’s parent company is a division of the Omnicom Group, the world’s leading marketing and corporate communications company with 2000 revenues of over 5m.
Headquartered in Crawley, West Sussex, with offices in Bristol and Leeds Identex’s 130 UK-based customers include Citroën UK, Abbey National (Inscape), AOL, British Airways, Cornhill Insurance, John Lewis Partnership and Royal & SunAlliance.

Further information is available at

About Business Objects

Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organisations access, analyse, and share information internally with employees and externally with customers, suppliers, and partners. It helps organisations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.

The company's products include BusinessObjects™ 2000, the industry's leading integrated business intelligence toolset and platform; and BusinessObjects™ Analytics, an integrated suite of enterprise analytic applications.

Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer" that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20,000 users. The company moved aggressively to the internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry's first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications.

Business Objects has more than 14,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Sicovam code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes.

Business Objects can be reached at 01628 764600 and

Editor’s Contacts

Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100

Jeni Fenwick – Business Objects UK Ltd
Tel: +44 (0) 1628 764600

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit