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Alf Goebel Delivers Keynote Speech at the Year's Most Important E-Business Forum

Software AG, Europe’s largest systems software company, today announced that Alf Goebel, Vice President Global Alliances, Software AG, will be delivering a keynote speech at the forthcoming ‘Pragmatism in the New Economy’ Conference, London 2001. His paper – Demystifying Web Services - provides insight into how organisations can ensure existing applications are 'service-ready' and explains what it takes to successfully leverage web services

The BEA hosted forum will take an in-depth look at practical strategies for fast-track, future proofed e-Business. It will help organisations address real-world challenges through a multi-track programme of seminars and presentations.

Other key speakers at the forum include:

§ Bill Coleman, BEA's co-founder, Chairman and Chief Strategy Officer.

§ Ray Hammond, one of the UK's foremost writers on strategy and Europe's leading futurologist and commentator on the digital age.

§ Analysts, including Gartner, GIGA Information Group and Datamonitor

§ Leading European user organisations, including Royal & Sun Alliance, TNT Express and GlaxoSmithKline.


Alf Goebel, Vice President Global Alliances at Software AG, has responsibility for worldwide partner programs. Prior to joining Software AG, he held sales, marketing and management positions at Bridge Pointe, Compuware and Usoft.

Geoff Cooke, UK & Ireland Country Manager, says, “Today's global e-Businesses require sound business models, strong products, superior customer service and efficient production and distribution. They must have the scalability and reliability to handle unpredictable growth, the speed to rapidly bring products and services to market and the flexibility to adapt nimbly to increasing rates of change”.

The BEA Conference - "Pragmatism in the New Economy - practical strategies, for fast-track, future-proofed e-Business", takes place at the Wembley Conference Centre, London, 4th - 5th December 2001. Software AG, a platinum sponsor, will be exhibiting its XML technology on stands
15-16.

To find out more about the conference or register online visit
http://uk.bea.com/events/conference2001/index.html


about Software AG

Software AG, Darmstadt, Germany, is Europe’s largest system software provider and a major global player offering cutting edge technology for data management and electronic business. Since 1998 the company has focused its development activities on XML products for the Internet. With about 3,500 employees and representatives in over 70 countries, Software AG expects revenues around 600 million euros in 2001. Its distribution and technology partners include market leaders such as IBM, Microsoft and Hewlett-Packard as well as innovative IT solutions providers like Extensibility, Softquad and Citrix. Software AG’s products control the central IT processes of thousands of renowned companies worldwide to include Lufthansa, ZDF, Dresdner Bank AG, DaimlerChrysler, Deutsche Bahn AG (German Rail), BP and VIAG Interkom. Software AG is listed on the Frankfurt Stock Exchange (MDAX, Security identification number 724264 / SOWGn.F). Software AG’s UK offices are located in Bracknell and Derby.

More information at http://www.softwareag.co.uk


For more information on Software AG, please contact:

Sam zu Verl
Solutions Marketing Manager
Software AG
Tel: 01344 403 800

Richard Bennett /Tamsin Keynton
MCC International
Tel: +44 (0)1962 888100
Fax: +44 (0)1962 888125
E-mail: richard.bennett@mccint.com
tamsin.keynton@mccint.com



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