TesCom Selects Strategic Alliance International for Public Relations Thursday 22 November 2001 PDF Print Strategic Continues To Expand IT PR Division As the largest global software testing service provider, TesCom marks its continued growth by investing in expanding its profile with the appointment of public relations consultancy, Strategic Alliance International. TesCom’s CTO, Lee Farman, said: “More and more companies are realising that their corporate image and degree of business success rests on the quality and performance of their IT systems, so they’re actually addressing this with thorough testing before putting systems live. It makes no sense for software testing to have such a low profile generally in the business world. Companies place a lot of emphasis on the latest design techniques and programming skills, but the quality and usability of what’s out there is usually left to an ad-hoc process fitted in as resources permit – which more often than not they don’t.” Farman continued: “We’re looking forward to working with Strategic to help raise awareness of the fundamental value of software testing to the future of UK businesses.” Nigel Parker, managing director of Strategic Alliance International, added: “The rate at which TesCom is expanding is testimony to the value of its proposition to businesses across the UK and the rest of the world. Testing is often perceived as dull by IT professionals and business managers, so at Strategic we have a challenge on our hands to educate the IT industry of the value that testing can bring. We’re looking forward to a successful ongoing relationship with TesCom.” - ends - Contact: Lee Farman TesCom 020 7022 6700 firstname.lastname@example.org Catherine Eyres / Mary Brain Strategic Alliance International 01494 434434 email@example.com About TesCom TesCom mitigates business risk and reduces time to market by delivering independent, tailored software testing and quality improvement services. TesCom is the only specialist global provider of testing services with a flexible service offering, based on best practice techniques and an in-depth market understanding of its clients’ business sectors. TesCom’s goal is to promote the role of effective testing to make IT-based business services and applications more effective, responsive and robust to meet ever-increasing performance demands. To find out more about TesCom, visit http://www.tescom-intl.com About Strategic Alliance International Strategic Alliance International, Amersham, Bucks., is a leading independently-owned international business-to-business public relations consultancy. Focused predominantly in the high-technology business solutions marketplace, the company delivers single and multiple country communications programmes through its own operations in the UK, France and Germany, complemented by partnerships with a network of local specialist consultancies in the rest of Europe, Asia Pacific and North America. This press release was distributed by ResponseSource Press Release Wire on behalf of Strategic Public Relations Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.