m-Predictions: The top mobile Hot Topics for 2002 - from Deloitte Consulting Thursday 22 November 2001 PDF Print 2001 showed what can be done with mobile technologies. Return on investment in m projects will be much easier to prove in 2002. Businesses are now convinced that wireless communications will provide a dependable and resilient platform for all kinds of applications, and that there is no longer any need to wait for 3G. There are still some standards issues that need to be addressed. But overall, the future looks bright for m. And Deloitte Consulting continues to team with its enterprise clients to guide them through the waves of change that m enables. This paper below outlines Deloitte Consulting's 'm' predictions for 2002 which aim to sort out the current hype from reality when it comes to real applications and uses of new mobile technology. Contacts For more information please contact Citigate Technology: Jean Maxwell (0207 282 2989) firstname.lastname@example.org Emma Thorne (0207 282 1057) email@example.com m-Predictions 1. Business mobile take-up will accelerate The global mindset towards mobile has changed forever. In the most challenging circumstances during September 2001, it was mobile that kept people in contact. The last perceived barrier to adoption of mobile applications has disappeared. And organisations across the globe now see mobile as a reliable and viable platform for business processes. 2. Companies will learn to do more with less Managing organisations effectively through the downturn will be of primary importance in the first six months of 2002. That means getting real returns on new and existing investment in technology. The good news is that companies can demonstrate valuable business improvements through m projects. Mobility cuts costs and builds efficiency. But there are no automatic green lights for m projects. So the emphasis must be on making a difference to revenues and costs today. 3. Applications and services will win the day The next generation of mobile applications is ready to take off. The market has been waiting for the new generation networks. Now they are here. 3G is already out there in Japan and uptake is strong. 2.5G is rolling out across Europe and the USA. The real winners will be those who are in a position to launch and derive revenue from packet-based applications and services quickly. 4. UMTS won't be the universal transport The reality of m in 2002 will be a series of networks, not outright replacement. 3G or UMTS won't be the universal transport. Multi-network devices won't care if they're accessing GSM, GPRS, Bluetooth, CDMA, or 802.11 wireless networks. The gaps between networks will be filled to enable continuous services and continuous availability. More laptop and mobile devices will be designed with built-in wireless network access as standard, and more intelligence to choose the appropriate network. 5. Faster, cheaper location services driven by US legislation Location services used to be about targeting products to consumers anytime, any place, anywhere. There's a new requirement to know where people are quickly. The introduction of e911 legislation in the US will put new pressure on mobile operators and handset manufacturers to provide cheaper location services fast - right across the world. 6. Public sector leaps forward The ubiquity of mobile phones with the ability to personalise to the individual makes m a more logical channel than PCs for some public sector applications. Local and central government agencies will increasingly use m to reach out to citizens and reduce the cost of providing services. They'll apply the m lessons learned by private organisations in 2001 to solve operational problems out in the field. They will also use m to deliver personalised services to individuals, improve their responsiveness, and provide a flexible portal into public sector information. 7. A mobile for every occasion The long-term aim of vendors and consumers has been to make mobile phones smaller, lighter and more packed with features. But this year the development curve for smaller phones will flatten. New 2.5G and 3G services such as real-time communication of photographs will require more functional and powerful devices. Handhelds will come into their own. But there will be an upswing too in new form factors, like a Palm Pilot that can be worn as a wristwatch. The result will be more devices per person across the world. Just as they have a different pair of shoes for running than for a day in the office, consumers will have multiple mobile devices to suit different daily activities. 8. Swap privacy for security Following September 11, most people expect a tightening of security measures no matter where they live and work. Mobile makes it possible to know where people are, what they're doing and who they're with. We all want a more secure environment - but must be prepared to allow mobile operators access to more knowledge about us in return. 9. Smaller operators will disappear Despite the failure of some global partnerships in 2001, operators will benefit from sharing infrastructure across the world. Infrastructure has become a commodity. It will be services that generate revenues from now on. Some reshaping of the competitive landscape will emerge. The costs of deploying 3G and the lifting of the US spectrum cap will encourage more mergers and acquisitions among wireless operators. Smaller operators will fail or be swallowed up whole. 10. High value content will be king Great content will drive consumers to different operators' services. It will be about much more than providing a mobile portal. Instead, operators need to use the same techniques to drive branding and consumption that many other industries have developed for decades. The winners will be those who secure and deliver the proprietary, high value content and services that their users want to use - and to pay for. This press release was distributed by ResponseSource Press Release Wire on behalf of Citigate Dewe Rogerson (London) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.