2001 showed what can be done with mobile technologies. Return on investment
in m projects will be much easier to prove in 2002. Businesses are now
convinced that wireless communications will provide a dependable and
resilient platform for all kinds of applications, and that there is no
longer any need to wait for 3G. There are still some standards issues that
need to be addressed. But overall, the future looks bright for m. And
Deloitte Consulting continues to team with its enterprise clients to guide
them through the waves of change that m enables.
This paper below outlines Deloitte Consulting's 'm' predictions for 2002
which aim to sort out the current hype from reality when it comes to real
applications and uses of new mobile technology.
For more information please contact Citigate Technology:
(0207 282 2989)
(0207 282 1057)
1. Business mobile take-up will accelerate
The global mindset towards mobile has changed forever. In
the most challenging circumstances during September 2001, it was mobile that
kept people in contact. The last perceived barrier to adoption of mobile
applications has disappeared. And organisations across the globe now see
mobile as a reliable and viable platform for business processes.
2. Companies will learn to do more with less
Managing organisations effectively through the downturn will
be of primary importance in the first six months of 2002. That means
getting real returns on new and existing investment in technology. The good
news is that companies can demonstrate valuable business improvements
through m projects. Mobility cuts costs and builds efficiency. But there
are no automatic green lights for m projects. So the emphasis must be on
making a difference to revenues and costs today.
3. Applications and services will win the day
The next generation of mobile applications is ready to take
off. The market has been waiting for the new generation networks. Now they
are here. 3G is already out there in Japan and uptake is strong. 2.5G is
rolling out across Europe and the USA. The real winners will be those who
are in a position to launch and derive revenue from packet-based
applications and services quickly.
4. UMTS won't be the universal transport
The reality of m in 2002 will be a series of networks, not
outright replacement. 3G or UMTS won't be the universal transport.
Multi-network devices won't care if they're accessing GSM, GPRS, Bluetooth,
CDMA, or 802.11 wireless networks. The gaps between networks will be filled
to enable continuous services and continuous availability. More laptop and
mobile devices will be designed with built-in wireless network access as
standard, and more intelligence to choose the appropriate network.
5. Faster, cheaper location services driven by US legislation
Location services used to be about targeting products to
consumers anytime, any place, anywhere. There's a new requirement to know
where people are quickly. The introduction of e911 legislation in the US
will put new pressure on mobile operators and handset manufacturers to
provide cheaper location services fast - right across the world.
6. Public sector leaps forward
The ubiquity of mobile phones with the ability to
personalise to the individual makes m a more logical channel than PCs for
some public sector applications. Local and central government agencies will
increasingly use m to reach out to citizens and reduce the cost of providing
services. They'll apply the m lessons learned by private organisations in
2001 to solve operational problems out in the field. They will also use m
to deliver personalised services to individuals, improve their
responsiveness, and provide a flexible portal into public sector
7. A mobile for every occasion
The long-term aim of vendors and consumers has been to make
mobile phones smaller, lighter and more packed with features. But this year
the development curve for smaller phones will flatten. New 2.5G and 3G
services such as real-time communication of photographs will require more
functional and powerful devices. Handhelds will come into their own. But
there will be an upswing too in new form factors, like a Palm Pilot that can
be worn as a wristwatch. The result will be more devices per person across
the world. Just as they have a different pair of shoes for running than for
a day in the office, consumers will have multiple mobile devices to suit
different daily activities.
8. Swap privacy for security
Following September 11, most people expect a tightening of
security measures no matter where they live and work. Mobile makes it
possible to know where people are, what they're doing and who they're with.
We all want a more secure environment - but must be prepared to allow mobile
operators access to more knowledge about us in return.
9. Smaller operators will disappear
Despite the failure of some global partnerships in 2001,
operators will benefit from sharing infrastructure across the world.
Infrastructure has become a commodity. It will be services that generate
revenues from now on. Some reshaping of the competitive landscape will
emerge. The costs of deploying 3G and the lifting of the US spectrum cap
will encourage more mergers and acquisitions among wireless operators.
Smaller operators will fail or be swallowed up whole.
10. High value content will be king
Great content will drive consumers to different operators' services.
It will be about much more than providing a mobile portal. Instead,
operators need to use the same techniques to drive branding and consumption
that many other industries have developed for decades. The winners will be
those who secure and deliver the proprietary, high value content and
services that their users want to use - and to pay for.
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