…enables interactive peer-to-peer and community relationship management…
Abattia Group Limited, a UK-based specialist in Membership Relationship Management (MRM), today announced that it has raised £1/2 million in second round funding from new investors and existing shareholders.
Abattia’s web-based MRM software applications enable interactive peer-to-peer and community relationship management. This enables organisations to bring together and hold together their membership bases, associations or communities. The company’s solutions will be aimed at membership organisations and associations in four vertical sectors: corporate, club, academic and charity. Abattia also provides high quality, value-added MRM consultancy services.
A new offshoot of the Customer Relationship Management (CRM) market, the potential size of Abattia’s annual MRM market is estimated at over £1.2 billion in Europe alone. According to analysts Gartner Group, future CRM will be about supporting all the pieces in CRM, not just the customer. The analysts forecast that by 2006, the focus in CRM will be more on employees, partners and influencers.
“Traditional CRM packages are not suitable for the needs of MRM, as they neglect the peer-to-peer aspect that is a key bonding element in membership communities,” said Benjamin Van Every, Managing Director and founder. “Demand is rising for organisations to provide trusted online forums for member-to-member interaction and we expect such ‘real estate’ to become increasingly valuable. Our products provide the aggregation platforms for these coherent, user-driven communities.”
“Despite adverse fundraising conditions, we have exceeded our target by over £150,000. With our first-class team, and supported both by new investors and existing shareholders, we continue to race forward with our strategy fully on track. We are now in an unrivalled position to move first with innovative MRM products and services that lead our markets and serve our customers.”
Initially focused on opportunities in the UK independent school sector, the investment will be used to launch the company and its flagship product, webALUMNUS, a web-based alumni relationship management platform, currently due for roll-out in Q1 2002. Beta users include Dulwich College, Winchester College, Latymer Upper School and King's College School Wimbledon. It will also be used to accelerate development of additional vertical-focused solutions.
Abattia focuses on Membership Relationship Management (MRM), and is a market-led developer of web-based MRM software applications and provider of high quality, value-added MRM consultancy services
The company aims to establish itself as a key enabling resource for membership organisations in four vertical sectors: academic, corporate, club and charity, to bring together and hold together their membership bases. The potential size of the company's annual market is estimated at over £1.2 billion in Europe alone.
Abattia is a fast-growing, London-based company, organised around four tightly integrated divisions - MRM Products, MRM Consultancy, Marketing Strategy & Research, and Corporate Functions.
Founded in February 2000, the company is privately owned. Abattia qualifies as an Enterprise Investment Scheme (EIS) company. During the fundraising, Abattia was represented and advised by Beer and Partners Limited; on legal matters, by Clark Holt, Commercial Solicitors; on tax matters, by Marcussen Consulting; and on accounting matters, by Lees-Buckley & Co.
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