Biggest high street PC retailer launches pre-pay mobile phones with a little help from Affinity Telecom Friday 23 November 2001 PDF Print http://www.aih.co.uk http://www.tiny.com/mobile The telecom division of Affinity Internet Holdings (AIH), Affinity Telecom, today announced a partnership with Tiny Computers (Tiny) to launch a range of pre-pay mobile phones. The phones including Nokia and Ericsson will be available in Tiny stores across the UK from 23 November, via its website www.tiny.com/mobile or ordering over the phone. Affinity Telecom is also providing a range of accessories to complement the phones, as well as ring tones and logos. In their aim to offer the best value handsets to customers Tiny has included the popular Nokia 3310 in this collection. Through the Tiny offering this phone is now the lowest priced pay-as-you-go phone available on the high street retailing at £89.99. All the phones are hosted on the Vodafone network on one common tariff. This means that calls can cost as little as 5p per minute. As part of its comprehensive customer care service Affinity Telecom has been able to dispense with the voucher method and offer Tiny's customers a dial-up calling credit top-up system. Other services provided include telephone customer support and a 48 hour fulfilment guarantee which mirrors Tiny's customer service ethos. Gary Sheppard, group director of Affinity Telecom said: "Our comprehensive service gives companies, such as Tiny, a straightforward platform to launch telephony products. Affinity Telecom's revenue sharing business model also means the service can generate a new revenue stream immediately." Colin Greene, marketing director of Tiny added: "Our business focuses on selling computers, however our product portfolio is expanding and we wanted to give our customers even more. Affinity Telecom was an obvious choice as it is quick to market, flexible to our needs and cost effective. It also leaves us able to continue focusing on what we know best - selling computers and looking after our customers." Tiny is offering the following pre-pay mobile packages in its 150 UK stores: * Ericsson a2628 £39.99 * Trium Mars £49.99 * Nokia 3310 £89.99 Tiny is offering the following pre-pay mobile packages on its web site: * Ericsson a2628 £39.99 * Trium Mars £49.99 * Siemens C35 £79.99 * Ericsson T20 £89.99 * Nokia 3310/3330/6210/8210 £89.99-£189.99 * Motorola T250 £129.99 * Sony T250 £199.99 All phones come with £2.50 worth of free calls. A further £2.50 of free calls follow when the customer has successfully registered the phone. ~ends~ For further information, please contact: Midnight Communications Emilia Gwyn/Georgina Firth Tel: 01273 666200 Email: email@example.com Notes to Editors: About Affinity Affinity is a provider of white-label, Internet and telecom services and technologies to major brands, including WHSmith, Powergen, The Royal Bank of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in Europe, Africa and Australasia and is listed on the London Stock Exchange (UK:AIH). Affinity Telecom offers brandable fixed and wireless telephony services as well as a pioneering convergent billing platform based on the industry-leading Geneva technology. Affinity Internet is the UK's biggest provider of Virtual Internet Service Provision (VISP) having launched over 150 branded ISPs in the UK alone. It offers a full range of SME and ISP packages through its client brands including metered and un-metered, narrowband and broadband (ADSL). Affinity Commerce offers brandable web, mobile and iTV content, e-commerce, software, portals and advanced customer relationship management (CRM) services. Affinity has built its technologies and services working with companies regarded as the best in their respective fields, including strategic partners: ICL, Cisco Systems, and ClientLogic. Other key relationships include Cable & Wireless, British Telecom, Vodafone UK, Applied Psychology Research (APR) and Synigence. Tiny Computers Tiny Computers is the UK's largest PC manufacturer, which supports both the home and professional markets. The company has been at the forefront of computer technology for 20 years, consistently bringing the latest quality branded components at the best prices to the public. Tiny's PCs are sold through 143 retail showrooms nationwide, as well as directly and through its website, www.tiny.com. Last year (2000) the company sold over 400,000 PCs in the UK. In a company re-launch in March 2001, Tiny introduced a new range of digital entertainment products to its portfolio. Most recently Tiny has won a contract to take over 140 concessions in Powerhouse stores, doubling its UK retail spread and cementing it as the UK's leading PC retailer. 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