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Innovative Content Management Engine speeds website development and streamlines administration.

ALTRINCHAM, 23 November 2001 - Odyssey Interactive, leading North West web development company, has introduced its new Content Management Engine (CME). CME allows business users to update and manage website content, delivering cost-effective website administration and enhanced return on investment.

Odyssey’s CME has straightforward, intuitive administration features which enable clients to control the content of their own websites, driving down costs and ultimately increasing revenue.

Jonathan Briggs, Director at Odyssey Interactive, commented: “We have developed CME to extend the cost-benefits of web projects, and further enhance ROI for client organisations.”

The CME uses a database management system to control web content. During website development this enables Odyssey to deliver core features more rapidly, accelerating time to deployment. Odyssey then integrates CME seamlessly into the client website to deliver content administration facilities directly to users, further enhancing ROI.

Briggs continued: “Keeping information accurate and up-to-date is essential for the long term success of a website, but enlisting web design and development expertise to achieve this can impact on its commercial viability. On the other hand, using off-the-shelf content management solutions can compromise the success of a website by affecting its design and functionality. To address these issues, and extend the long term cost benefits of web projects, our Content Management Engine is a part of the complete web solution. It enables us to streamline development and clients to manage content, meaning rapid deployment and a faster return on investment for clients.”

Odyssey’s CME allows business users to upload, edit and remove website information, such as pictures or material from MS Word. An innovative profiling system allows information to be related to other items on the site, ensuring visitors see all the content relevant to them. Odyssey’s CME also features a straightforward HTML creator to format the information easily, ensuring presentation is consistent and professional.

CME allows various people within a company to contribute to maintaining and updating website content, meaning an organisation can keep all the pages on its site accurate and up-to-date. Content integrity is maintained by changes being verified before going live on the website.

A number of Odyssey Interactive’s clients are already enjoying the benefits of CME. JMC.IT, leading commercial, legal and accountancy software specialists, adopted CME to enhance its existing website. JMC.IT sought a solution that would enable their own team to manage the content of their corporate website, overcoming administration bottle-necks and allowing them to keep the information on the website accurate and up-to-date.

Andrew Burgess, Marketing Director of JMC.IT, commented: “Odyssey’s Content Management Engine has been a resounding success. It has enabled us to dramatically improve the quality of our website, and reduced the amount of time required to manage it. We have driven down costs without compromising quality.”

Pricing and Availability

Odyssey Interactive’s Content Management Engine (CME) is available immediately. Pricing for CME starts at £3,000 Please contact Odyssey Interactive for detailed pricing information: +44 (0)161 927 3222 or .

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For more information contact:

Odyssey Interactive Ltd
Tel: +44 (0) 161 927 3222

Press contact:

Lindsey Davies
The Edge Partnership
Tel: +44 (0)1625 507207

About Odyssey Interactive

Odyssey Interactive Ltd designs and develops Internet solutions for business which allow enterprises to drive down costs and improve operational efficiency. Their web solutions allow organisations to manage key business areas online, including CRM, HR, sales and marketing, and supplier and partner relationships. Odyssey’s innovative Content Management Engine (CME) allows business users to control and manage web content, further enhancing ROI on web projects. Headquartered in Altrincham, Cheshire, the company operates across all sectors, providing integrated business solutions to leading private and public organisations. Clients include the NHS, which uses secure intranets developed by the company, Basell and JMC.IT.

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